S.P.U.R. Pathways

S.P.U.R. Pathways: Shared Purpose, Unlimited Reach is an innovative funding program to provide the next generation of entrepreneurs a range of support to accelerate growth and create a differentiated product assortment for our customers.

Macy's, Inc. now offers a complete and collaborative supplier ecosystem - S.P.U.R. Pathways offers a range of capital and investment solutions. We provide a full suite of lending and investment products, as well as best-in-class business advisory resources.

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One of the biggest barriers to scaling entrepreneurial brands is accessing capital. Offering access to capital lowers the barriers to entry for brands and increases their ability to scale at all stages of growth.

As part of our social commitment, Mission Every One, S.P.U.R. Pathways aims to provide the next generation of entrepreneurs a range of support to accelerate growth and create a differentiated product assortment for our customers provide access to capital that will advance the next generation of retailers.

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Through an integrated and collaborative approach, Macy's, Inc. and Momentus will provide access to a range of capital options from microloans to growth capital to equity investments.

This program offers suppliers:

  • Access to an ecosystem that includes mentorship and an advisory network of successful entrepreneurs.
  • Assistance with credit improvement, business strategy and planning, financial reporting, operating challenges and more.
  • Valuable training and resources ranging from templates and technology and software development tools to online and in-person workshops.
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S.P.U.R. Pathways is designed to support the next generation of entrepreneurs. At this point, the program is only offering loans or investments $20,000 and above; no grants are available.

If you are interested in applying for a loan or investment, please fill out the intake form below.

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S.P.U.R. Pathways Intake Form

1. What is the full name of the business owner? *
2. What is the name of your company? *
3. What products or services do you offer? *
4. Who are your primary/targeted customers? *
5. What is your phone number? *
6. What is your email address? *
7. What is your company website and/or relevant social media links? *
8. In what city and state is your company headquartered? *
9. Is your company certified by a third-party agency? Please check all that apply:
10. What is your revenue for the following periods?
Current Year (Full Year) *
One Year Ago *
Two Years Ago *
Three Years Ago *
11. How much financing/investment capital are you seeking? If unknown, please specify. Note, grants are not being offered as part of this program at this time.
Working Capital *
Capital Expenditures *
Growth *
Refinance *
Acquisition *
12. Other or further details - please indicate any specific capital uses to help us determine the best fit. Examples may include: equipment, inventory, marketing, staffing, leasehold improvements, etc. *
13. Do you currently do business with Macy’s, Inc. (Macy’s, Bloomingdale’s or Bluemercury)? *
14. If yes, which Macy’s, Inc. brand(s) are you currently doing business with?
15. How did you hear about the program? *