Interactive Programs Enhance Back-to-School Shopping Experience with Spelling Bees, KIDZ BOP and More!
NEW YORK--(BUSINESS WIRE)-- Macy's (NYSE:M) today announced a series of unique special events and promotions to secure its place as the national back-to-school headquarters. Showcasing the latest trends, affordable brands and engaging educational activities, kids of all ages will go back-to-school in style and ready to learn. From KIDZ BOP sing-alongs to Spelling Bee competitions, families can visit their local Macy's this back-to-school season and rediscover the magic of being a kid.
"Our goal for back-to-school is to create an environment where moms and kids can have fun together as they prep for a new school year," said Martine Reardon, executive vice president of Marketing for Macy's. "Parents naturally shop our stores for fashionable, affordable school wardrobes for their kids. Our task is to make the experience easy, enjoyable and entertaining, so we continue to layer on new elements that offer education and interactivity."
FUN FAMILY EVENTS FOR THE BACK-TO-SCHOOL SEASON
Macy's is the most exciting place to shop for kids this school year with special events and exciting fashions that will have them revved up and looking their best to learn their ABC's, including:
KIDZ BOP - Macy's and KIDZ BOP, the #1 music brand for kids ages 5-12 in the U.S., are teaming up this year for a rockin' back-to-school promotion. The KIDZ BOP Kids are starring in Macy's TV and print advertising campaign, and the TV commercial features a song from the hit music series' upcoming CD release, KIDZ BOP 18 (available July 20). If dressing like these breakout stars isn't enough, kids can visit select Macy's locations to meet the KIDZ BOP Kids in person for special performances and meet & greets. With any $35 children's purchase, consumers will receive the new KIDZ BOP 18 CD! Macy's has also created a dedicated KIDZ BOP back-to-school microsite, where kids can learn more about the KIDZ BOP Kids, get free KIDZ BOP music downloads, watch exclusive content and enter to win the "KIDZ BOP Ultimate FANtasy" Sweepstakes. The sweepstakes offers a chance to win a trip to NYC for a family of four, where they will meet the KIDZ BOP Kids and be a guest singer on KIDZ BOP's next album. Visit www.macys.com/KidzBop for contest details and to find out when the KIDZ BOP Kids will be in your neighborhood.
READING IS FUNDAMENTAL - Macy's and Reading Is Fundamental (RIF) are partnering again this year to host the fourth annual Book A Brighter Future campaign. This effort, held at local Macy's stores during the back-to-school season, aims to raise money for local RIF programs and to provide reading resources to underserved children in an effort to raise awareness and support for children's literacy. The program also provides a great shopping incentive for families doing back-to-school shopping. From June 30 through July 31 at Macy's stores nationwide, customers who donate $3 will receive $10 off one purchase of $50 or more. Macy's will donate 100% of every $3 to RIF. Last year's Book A Brighter Future campaign raised $6.5 million through the generosity of more than 2 million Macy's customers and employees.
MACY'S 5TH ANNUAL SPELLING BEE - Kids will have the chance to spell the day away at a local Macy's Spelling Bee competition. The annual Spelling Bees will take place in 30 cities beginning August 7 with a grand finale in Macy's Herald Square in NYC on September 26. Each local winner will also receive a year of online learning from Kaplan Tutoring and a $150 online gift card from Scholastic. The winner of the Final Spelling Bee on Sunday, September 26 will receive a $5,000 Kaplan Tutoring Scholarship and a $500 Scholastic online gift card. For more details and a complete listing of Macy's locations hosting the Spelling Bee, visit www.macys.com/spellingbee (site will be live as of 8/7).
MACY'S BACK-TO-SCHOOL TREND REPORT
From plaids to denim, Macy's kids and parents can stock up on the latest trends and must-haves for a complete back-to-school wardrobe! With everything from activewear to casual to dressy, kids and parents alike will enjoy shopping for fashion-forward outfits at an affordable price. This season, the most important staple for both boys and girls is denim. Embellished, distressed or jeggings, girls will go wild for anything denim. Paired with a bright printed tunic or plaid top, she will be looking tres chic for the first day of school. Screen tees, hoodies, and skinny jeans are what boys want for back-to-school. Layering pieces and mixing and matching of prints and styles will keep him cool as the temperature rises and the schoolwork begins.
Visit www.macys.com for more information on what's trendy for back-to-school and the fabulous promotions and special events that will take place beginning this July.
About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6351743&lang=en
Source: Macy's, Inc.
Released July 7, 2010