Special giveaways to customers who shop the new collection early on Aug. 3 in select Macy's stores
Chances to win Madonna-autographed tees at select Macy's beginning at 10 a.m.
Actress and musician, Taylor Momsen, to appear in fall campaign
NEW YORK--(BUSINESS WIRE)-- Macy's today announced that the new Material Girl collection, designed in collaboration with Madonna and her daughter Lourdes (Lola), launches on Tuesday, Aug. 3, exclusively in 200 Macy's stores across the country and on macys.com. Customers who shop first will enjoy special giveaways and a chance to win Madonna-autographed tees at select stores (see participating store list at bottom).
The first 200 customers to line up at six Macy's locations will receive a free bandeau top from the Material Girl collection and a $10 Macy's gift card to shop the collection that day. Customers can also celebrate Madonna by dressing in their favorite look inspired by the Material Girl herself. Die-hard fans who line up between 10 a.m. - Noon on Aug. 3 will also have a chance to receive a Madonna-autographed Material Girl tee at select stores. In addition to the bold fashion and accessories the Material Girl collection offers, Macy's will host Madonna-inspired events in select stores on Aug. 3 to engage eager fans and fashionistas. Customers are invited to join in the fun as select Macy's host afternoon dance parties featuring Madonna beats, exclusive giveaways and delicious treats.
"The launch of 'Material Girl' at Macy's on Aug. 3 will create a frenzy among young style-setters who will want to be the first to have this bold new fashion brand from Madonna and Lola in their closets," said Martine Reardon, executive vice president of marketing, Macy's. "Madonna is a legendary fashion icon, and Lola has a great sense of style that reflects her global fashion view. The national unveiling of this collection will be an incredibly exciting moment."
To celebrate the launch of Material Girl on Aug. 3rd, singer/songwriter Taylor Momsen, the celebrity muse and face of the Material Girl marketing campaign, will make a special appearance at Macy's Herald Square in New York City from 5 to 7 p.m. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase. Additionally, select Macy's stores across the country will host Madonna-esque in-store events to engage and entertain loyal fans and fashionistas nationwide. Macy's Herald Square's world-famous Broadway windows will also be transformed into a "material world" filled with hot new product from the Material Girl collection.
A fast-fashion juniors collection, Material Girl will span multiple categories including apparel, footwear, handbags and jewelry. The brand is designed to appeal to today's Material Girl - a spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold statement. The brand caters to her eclectic taste in music, dance and Hollywood. Designed for affordability and replenishment, the collection will retail from $12.00 to $40.00, comparative with pricing strategies at juniors specialty stores.
If you want to be a Material Girl, or want more information on the line, Lola's blog and a chance to meet the Material Girl herself in NYC, visit www.macys.com/materialgirl.
Macy's Material Girl Launch Party / Giveaway Locations include: MACY'S DADELAND 7303 S.W. 88TH ST MIAMI, FL 33156 305-662-3400 MACY'S GLENDALE 2100 GLENDALE GALLERIA GLENDALE, CA 91210 818-240-8411 MACY'S HERALD SQUARE 151 W. 34TH STREET NEW YORK, NY 10001 212-695-4400 MACY'S STATE STREET 111 NORTH STATE STREET CHICAGO, IL 60602 312-781-1000 MACY'S UNION SQUARE 170 O'FARRELL ST SAN FRANCISCO, CA 94102 415-397-3333 MACY'S SOUTH COAST PLAZA 3333 BEAR ST COSTA MESA, CA 92626 714-708-3333 (Macy's South Coast Plaza will NOT have Madonna autographed t-shirts)
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R) and ZOO YORK (R) brands.
The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.
Madonna, a multi-Grammy winning artist, cultural icon, Rock and Roll Hall of Fame inductee, director, producer, documentarian, children's book author, video visionary and humanitarian has sold over 200 million albums in the course of her unparalleled career in the entertainment business. Her recent "Sticky and Sweet" Tour was the most successful concert tour by a solo artist in history.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6377458&lang=en
Source: Macy's, Inc.
Released July 29, 2010