NEW YORK--(BUSINESS WIRE)-- Macy's (NYSE:M) announced today a new exclusive collection of decorative area rugs that have been certified by GoodWeave(TM), an international nonprofit organization that works to ensure rugs made by hand in Nepal and India are free of child labor. The GoodWeave collection, including 20 styles available in various sizes, will be carried in select Macy's stores in New York and New Jersey (complete list at bottom).
GoodWeave Rugs, "Miramar" collection, $395.00 - $1995.00, available at Macy's (Photo: Business Wire)
"By buying a hand-crafted rug at Macy's with the GoodWeave label, shoppers are helping to support families and to build sustainable communities in Nepal and India, nations where poverty is widespread," said Molly Langenstein, Macy's executive vice president for Fashion and New Business Development. "GoodWeave certified rugs are woven by skilled adult artisans, permitting educational opportunities for children who may otherwise be required to work. A GoodWeave rug makes a beautiful statement in your home and a powerful statement about making our world a better place."
Added Nina Smith, Executive Director of GoodWeave USA, "As one of the world's largest and most respected retailers, Macy's has taken a pioneering step in social responsibility by making GoodWeave certified rugs available to its customers. This is a turning point in the fight against child labor."
The GoodWeave collection at Macy's includes four product groups:
-- Cascade collection - handmade wool pile casual rugs in bold and vibrant solid colors -- Good Life collection - handmade wool pile whimsical rugs with drawings and sayings -- Miramar collection - handmade wool pile rugs in classic Persian designs -- Safari collection - handmade wool pile scatter rugs in fun leopard and tiger shapes
Rugs retail for between $250 and $1,995 each.
To launch the new product offering and give consumers a closer look at GoodWeave's meaningful work and the intricate craft of rugmaking, Macy's Herald Square will host a photo exhibit on the 8th floor entitled "Faces of Freedom" from June 28 through July 22. "Faces of Freedom" connects viewers with the bright faces of Sunita, Laxmi and others counted among the 9,000 children GoodWeave has assisted to date, a testament to the power of consumers' choices.
GoodWeave certified rugs join other products available at Macy's with a focus on international social responsibility. They include Macy's exclusive Path to Peace program, offering baskets and bowls hand-made by Rwandan weavers who survived the country's civil war and genocide, and Macy's exclusive Heart of Haiti program, decorative pieces made by artisans struggling to recover from the tragic earthquake of 2010.
Founded in 1994, the nonprofit organization GoodWeave works to end child labor in the South Asian carpet industry and to provide education and other opportunities for at-risk children in weaving communities. GoodWeave has provided over 9,000 children with schooling, healthcare and/or other vital services, funded entirely through donations and the certification and sale of GoodWeave rugs. The GoodWeave label is the best assurance that no child labor was used in the manufacture of a carpet or rug. Learn more at www.goodweave.org, or visit GoodWeave's online pressroom at http://www.goodweave.org/news.php.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
Macy's Store List for GoodWeave Rugs Macy's Furniture Gallery Carle Place, New York Macy's Furniture Gallery Eatontown, New Jersey Macy's Herald Square New York, New York Macy's Furniture Gallery Maple Shade, New Jersey Macy's Furniture Gallery North Brunswick, New Jersey Macy's Furniture Gallery Paramus, New Jersey Macy's Queens Furniture Gallery Elmhurst, New York Macy's Furniture Gallery Staten Island, New York Macy's Furniture Gallery Wayne, New Jersey Macy's Furniture Gallery Springfield, New Jersey
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6765942&lang=en
Source: Macy's, Inc.
Released June 20, 2011