Macy’s, Inc. Insider: Elevating the Toy Store Experience Through Our Toys”R”Us Partnership

Toys“R”Us has officially opened in all our Macy’s stores – just in time for the holiday season! We are thrilled to bring this beloved and iconic brand back to life for kids of all ages. With the latest toys from the most well-known brands, the in-store Toys“R”Us shops tap into a nostalgia for parents and an excitement for kids that just doesn’t exist today in toy shopping. So, how do two powerhouse brands like Macy’s and Toys“R”Us come together to provide an unmatched toy experience?

In this Inc. Insider episode, Jeff Gennette chats with toy buyer Adie Trento in our Toys“R”Us shop at Herald Square about what our customers can expect when visiting these one-of-a-kind toy shops. By reintroducing the hands-on toy experience, partnering closely with top toy brands and providing interactive moments within the stores, our team is bringing back the authentic toy store that is missing in today’s market. 

Be on the lookout for our next Inc. Insider as we follow Jeff around the country talking with colleagues about some of our organization’s most exciting initiatives and priorities.