In this role, Sharon oversees the company’s strategic marketing, spearheading Macy’s brand evolution and building awareness, engagement, and loyalty amongst all customer segments. She leads brand activations, campaign advertising and content planning, creative, visual merchandising, branded entertainment and media strategy. This includes leading and building on Macy’s iconic experiences, including the Thanksgiving Day Parade, Macy’s July 4th Fireworks and annual Spring Flower Show.
Prior to joining Macy’s, Sharon served as CMO at Caesars Entertainment. She has also held the positions of EVP and CMO at Madison Square Garden Company, CMO for NBCUniversal’s News Division, and VP of marketing at ESPN. Earlier in her career, she pioneered creative and media campaigns at top advertising agencies.