Customers and Community

Every Customer Is Welcome

We put our customers at the center of every decision we make, providing an equitable shopping experience for all. In 2019, Macy’s launched a unified Customer Bill of Rights (CBOR) across all of our Macy’s and Bloomingdale’s stores as a new standard of how we will treat everyone who engages with our brand. The CBOR is visibly posted in our stores and reinforces that discrimination, unreasonable searches and profiling will not be tolerated. We take an active role in quickly addressing and resolving any concerns.

2021 Diverse Spend by Group

2021 Customer Ethnic Diversity

52% Total Ethnic Diversity

Supplier Diversity

In 2020, we purchased $457 million from underrepresented businesses. Our progress this year is a building block toward achieving 5% spend penetration on diverse suppliers (retail and non-retail) and triple our spend with Black-owned businesses by 2023. Additionally, in 2020, we increased brand assortment by adding 100 new diverse-owned businesses online and in-stores. Overall, minority and diverse suppliers (retail and non-retail) accounted for 3.1% spend penetration in 2020, with a goal to increase to 4% in 2021.

Supplier Diversity Economic Impact Report

Building and Celebrating Community

Photo of National Giving Campaign

National Giving Campaigns

We invite our customers to join us in giving back all year long through our national giving campaigns. With our customers’ help, we were able to raise more than $15.4 million in 2020 to make life shine brighter in the communities we serve.

Photo of Volunteer


Our colleagues love to volunteer and give back throughout the year In August of 2020, colleagues donated more than $2 million and volunteered 6,000 hours.

Corporate Grants

Our corporate grants are awarded to the organizations in our communities that matter most to our customers and colleagues. In 2020, we awarded more than $7.9 million to more than 300 communities across the U.S.

COVID-19 & Hunger Relief

In 2020, when faced with an extremely difficult year, we learned just how much giving back meant to our colleagues and customers. For hunger relief alone, we more than doubled our typical annual support and donated more than $7 million to support nonprofits combating food insecurity.

$3.25 Million

In donations by colleagues

$41.25 Million

Raised and donated to our communities


Hours of volunteer service worth $893k


Colleagues participated in about 550 community projects

View Our 2021 Human Capital Report

View Report