Social Purpose

At Macy’s, Inc., we’re on a mission to create a brighter future with bold representation for all. We call it Mission Every One.

It’s our commitment to use our business and brands to tackle the barriers to representation so, together, we can realize the potential of every one of us.

We’ll direct $5 billion of our spend by 2025 to our people, partners, products and programs to create a more equitable and sustainable future – and empower more voice, choice and ownership.

Because the history of progress shows that when people feel confident to own their story and pursue their dreams, they change the narrative for every one.

Learn more about our commitments below and join us in creating a brighter future for all.


For Our People

We recognize and reward our diverse community of colleagues and partners to fuel our mutual growth, innovation and impact.

Designing a More Inclusive Future of Style: We’re increasing our investment in underrepresented designers, brands and business partners, products and service providers to amplify diverse voices, create better choices and expand opportunities for our colleagues, partners and communities. A portion of the company’s overall $5 billion commitment will support retail and non-retail diverse-owned businesses, investments in diverse retail development programs including “The Workshop at Macy’s,” and expand the certified sustainable products that we offer.

Advancing Rights, Justice and Equal Opportunity: We’re directing grant funding to advance human rights, racial justice, workforce development and economic opportunity in partnership with organizations including the Human Rights Campaign, National Urban League, Hispanic Federation and the Asian American Business Development Center. 

Diversifying Leadership: We’re accelerating the diverse representation of our leadership by achieving 30% ethnically diverse representation by 2025 at all levels Director and above to more closely reflect the customers we serve.

Fully-funded Education for All: We’re providing an enterprise-wide, fully-funded education benefit program for our colleagues through Guild Education, investing approximately $35 million over the next 4 years. 

Raising the Minimum Pay Rate: We’ve raised the minimum pay rate for colleagues at Macy’s, Inc. businesses to $15 per hour, furthering our mission to be the preferred employer where we operate by offering competitive pay and benefits.

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For Our Communities

We empower the curiosity and confidence of young people on their journey to become the leaders of tomorrow.

Empowering Youth Well-being, Learning and Leadership: As part of its commitment to empower future leaders, Macy’s, Inc. will donate more than $100 million by 2025 to nonprofit organizations that support the emotional well-being and education of underrepresented youth, as well as environmental stewardship. These organizations include Girls Inc., The Trust for Public Land, APIA Scholars and The Trevor Project; among others.

Inspiring the Next Generation of Designers and Creators: We’re providing $2 million by 2025 to support programs and scholarships to underrepresented youth in fashion, design and sustainability, and offering mentorship and employment opportunities through our business.

Partnering for Brighter Futures: We engage our customers, colleagues, nonprofit and community partners in mission-led campaigns, year-round and will expand these initiatives moving forward. In 2021 alone, we’re proud to have donated more than $34 million and volunteered 45,000 hours with our community partners.

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For Our Planet

We curate and create sustainable products and services so people and planet can thrive together.

Making Sustainable Style Accessible: We’re making it easier to find and shop at Macy’s for products that are independently certified as responsibly made. 

Increasing Use of Sustainable Materials: We’re incorporating sustainably sourced raw materials and fibers into the design of Macy’s own products – including cotton, synthetic and all wood-based materials – to support achieving 100% preferred materials in Macy’s Private Brands by 2030. 

Caring for People and Planet: We’re advancing worker’s rights, women’s equality and family well-being in our global Private Brands value chain by investing $500 thousand with nonprofits like Fashion Makes Change by 2025 to support our suppliers and their factories. We will also include worker well-being in social and environmental audits of 100% of our Strategic Tier 1 Private Brand supplier facilities.

Innovating for a More Sustainable Future: We’re improving our operations by investing in sustainable innovations that help reduce, reuse, and repurpose materials to eliminate waste, and we have committed to set near-term company-wide emission reductions in line with climate science with the Science Based Targets initiative (SBTi).

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Further information about how we live our social purpose