NEW YORK, NY, February 20, 2026 - Macy’s today announced the appointment of Dayna Ziegler as Senior Vice President, General Merchandise Manager (GMM) – Ready-to-Wear, effective March 2. Dayna joins Macy’s with extensive experience in department stores and specialty retail. Throughout her career, she has held senior buying leadership roles across Women’s and Kids apparel, and Women’s accessories and has led key merchant initiatives that strengthened assortments and drove growth across categories. Dayna will report to Nata Dvir, chief merchandising officer, Macy’s.
“Dayna has a strong instinct for what customers want next and a track record of building assortments that feel fresh, relevant and exciting," said Dvir. “Her deep merchant expertise, and collaborative leadership style will be instrumental as we continue strengthening our brand portfolio, elevating the customer experience and driving growth across our Ready-to-Wear business.”
A proud graduate of the Fashion Institute of Technology, Dayna brings a longstanding passion for retail. In her new role at Macy’s, she will focus on curating compelling, customer-centric assortments that reflect market trends and evolving demand. She will lead the Ready-to-Wear team in delivering a balanced and differentiated mix of sought after national brands and distinctive Macy’s brands, while elevating our position in the market.
Dayna most recently served as SVP, GMM at Saks Global overseeing multiple Women’s and Kids categories for Saks Fifth Avenue and Neiman Marcus. In addition, her career includes senior roles in merchandising at Dutch, LLC and Bergdorf Goodman.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social commitment—to create a brighter future for all that empowers voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.