Focusing the company’s resources by optimizing Macy’s store footprint to meet the customer where they are;

Revitalizing Macy’s assortment to improve relevance and value; and

Modernizing the shopping environment to ensure a convenient, easy, and frictionless customer experience across channels.

Taking advantage of the company’s leadership position to aggressively grow its luxury nameplates by:

Expanding the physical and digital presence of Bloomingdale’s by entering new markets; and

Launching Bluemercury rebrand, inclusive of updated branding as well as new and remodeled locations.

Rationalizing and monetizing its supply chain asset portfolio;

Streamlining fulfillment;

Improving inventory planning and allocation; and

Delivering a more scalable technology platform.