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Macy’s, the largest retail brand of Macy’s, Inc. serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated and smaller store format, Market by Macy’s. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose – to create a brighter future with bold representation that empowers more voice, choice and ownership for our colleagues, customers, and communities.


Years in Business




As of Q4 2022

Polaris Strategy

In February 2021, Macy’s refined the Polaris strategy to reflect a deeper understanding of our customer and how their shopping habits evolved during the COVID-19 pandemic. At its core, the strategy is designed to return the company to growth.

There are six pillars that underpin the Polaris Strategy:

1. Win with Fashion and Style

We will win with fashion and style by delivering products that meet core and new customer needs across all occasions and transforming our assortment architecture, fashion curation, inventory productivity and vendor relationships.

We will deliver clear value through simple, easy-to-understand pricing and promotions, deepening core and new customer engagement through hyper-personalized loyalty ecosystem, communication and personalized experiences.

We will excel in digital shopping by providing a modern, frictionless digital shopping journey, supported by a seamless user interface, immersive category-level experiences and a convenient delivery and returns experience that is fully connected to stores.

We will reposition our store fleet and enhance omni experiences to create a tech-enabled, connected omni-ecosystem that supports a reimagined store experience through a streamlined stores portfolio and new off-mall formats.

We will modernize our supply chain infrastructure by moving toward a faster and more efficient customer fulfillment infrastructure while profitably improving convenience and the delivery experience.

We will enable transformation through data analytics, technology and a performance-driven operating model, ensuring we have the right infrastructure and technology to execute and sustain our plans.

Iconic Events

Macy’s world-famous events are unparalleled. For generations, the floral splendor of our annual Flower Shows has welcomed the renewal of spring; the jaw-dropping effects of the 4th of July Fireworks have ignited the night and capped off Independence Day with the nation’s largest celebration; and the Thanksgiving Day Parade has served as the official kick-off to the holiday season with its signature spectacle for more than 90 years. These iconic events are part of Macy’s strong commitment to giving back to the communities we serve.

Macy’s Thanksgiving Day Parade®

On November 27, 1924, a small group of Macy’s colleagues gathered to celebrate Thanksgiving at the corner of 145th Street and Convent Avenue in New York City. Dressed in costumes with zoo animals, floats and bands in tow, the rag tag group created a one-of-a-kind parade that has since captured the imagination of the world.

Much has changed from the roaring 20’s, but one cherished holiday tradition has remained and grown, the annual Macy’s Thanksgiving Day Parade®.

Marching down from Harlem to Herald Square that first Thanksgiving to great fanfare, the Parade has become a part of American pop culture and a world-famous event.

For generations the Macy’s Parade has brought families together to celebrate the start of the holiday season. From the introduction of the Parade’s signature giant helium balloons in 1927, to the Parade’s starring role in the holiday film classic “Miracle on 34th Street,” the Macy’s Thanksgiving Day Parade continues to define the holidays as it brings joy to millions of Americans.

With more than 50 million viewers nationwide, and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon. Always evolving in size, scale and artistry, the Parade proudly marches down a more than two-mile route with more than 10,000 participants in tow, including Macy’s colleagues, their family and friends, music’s biggest stars, clowns, marching bands, as well as cheer and dance groups; all spreading holiday cheer at the sound of “Let’s Have a Parade!”

Macy's 4th of July Fireworks®

Macy’s 4th of July Fireworks® are the nation’s largest 4th of July pyrotechnic display. Produced and designed by Macy’s in collaboration with the world-renowned pyrotechnic family behind PyroSpectaculars by Souza, Macy’s Fireworks are a digitally synchronized display of firepower that is choreographed to rousing popular music and a patriotic score. Fired from various locations across New York City, Macy’s Fireworks feature shells and effects from all over the world. Macy’s 4th of July Fireworks are seen by more than 3 million spectators live in New York City, and millions of viewers nationwide.

Macy’s Flower Show®

Each spring, dazzling blooms and stunning floral landscapes take root as the Macy’s Flower Show® brings a floral celebration to Macy’s flagship store at Herald Square in New York. The iconic spring kickoff has enchanted generations of floral fans with whimsically themed gardens that showcase millions of live flowers, plants, and trees from around the globe. Native to many different landscapes, Macy’s Flower Show offers visitors a unique opportunity to enjoy these florals blooming in unison, despite their distinct climatic DNA. Taking root in unexpected settings, the florals bloom on store countertops, in display windows and specially designed architecture including grand bridges, columns, and topiaries.

Private Brands & Labels

Private brand merchandise is available “Only at Macy’s.” Each of our private brands and labels is designed to fit a niche in our assortment, targeted to a specific consumer through national advertising and given a unique in-store environment.


Alfani offers head-to-toe dressing that translates from day to night, for any occasion. It is the modern, wear-to-work brand for the style-conscious woman and man. Offering both elevated investment pieces and core staples for everyday wear, Alfani offers a perfect solution to the career-minded customer.


Bar III is the destination for the woman looking for versatile, of-the-moment pieces that fit her busy lifestyle. Taking her from class or work meetings to a night out with friends, each piece is built with the right blend of femininity complemented by flirty details.

Charter Club

Charter Club delivers new modern classics for women looking for polished and timeless styles. Offering well-curated pieces that form a versatile collection, the brand empowers customers with a stylish wardrobe that seamlessly translates from work to weekend.

Club Room

Club Room offers perennial, casual-preppy classics for the modern man that function for work and weekend leisure. Delivering iconic apparel items like the polo, the khaki pant, and the cashmere sweater, these wardrobe staples will be his go-to for seasons to come.

Epic Threads

Epic Threads offers the newest trends in kids wear for both boys and girls. The assortment is fashion focused while still offering comfortable core pieces at a great value. Whether making a statement or buying more basics, Epic has it covered.

First Impressions

First Impressions offers beautiful and colorful clothing sets for newborns and infants. First Impressions Play allows parents to mix-and-match separate pieces to create the ideal outfit for boys and girls. The children’s brand is the favorite choice for those giving gifts with its “satin hanger” collection, perfect for occasion dressing and for “showing off the baby” in fine fabrics and time-honored details.

Giani Bernini

Giani Bernini is a modern yet classic brand of fashion accessories offering a seamless blend of style and practicality. From handbags featuring genuine leather and highly functional, well-organized interiors, to small leather goods, sterling silver jewelry and shoes, all items are crafted using quality materials infused with classic sensibility and modern details.

Hotel Collection

Hotel Collection features an assortment of stylish, sophisticated, and high-quality home goods for the modern customer. The collection offers colorful and versatile pieces that seamlessly balance casual, luxury, and contemporary styles.


Ideology provides versatile activewear for all ages. The brand combines fashion and comfort to deliver sport bras, tanks, and leggings that complement an active, healthy lifestyle. Ideology also offers fashionable pieces for layering, as well as more relaxed apparel for men and kids.

I.N.C International Concepts

INC International Concepts features ageless fashion forward styles with uncompromising quality. Offering the latest must-have trends, this brand is for the customer who wants affordable runway inspired looks.

JM Collection

JM Collection offers alluring outfit dressing and statement pieces designed for the confident woman with a bold sense of style and color. The brand includes trend colors and prints, novelty knitwear, and tunic silhouettes along with signature embellishments to preserve the customer’s bold attitude.

Karen Scott

Karen Scott offers everyday wardrobe basics that take you through life’s moments with ease. This brand focuses on great quality and value and delivers classic favorites in cheerful colors and playful prints.

Martha Stewart Collection

The Martha Stewart Collection embodies the aesthetic wisdom Martha has gathered throughout the years as a lifestyle authority in home decor and entertaining. The collection distinctly reflects her taste and style, offering numerous pieces that sport a mix of classical and modern designs.


Style & Co. is the casual go to brand for key items and basics. The collection provides easy and effortless style delivering modern trends for her everyday look with romantic blouses, whimsical prints, textured fabrics, and layering pieces.

Sun + Stone

Sun + Stone is the freestyle destination with casual sustainable items providing uniquely crafted pieces at an affordable price in great color, print and pattern. The collection features reimagined heritage combined with workwear using textured fabrics and patchworking that mix and match back to a great pair of denim or updated cargos.

Tasso Elba

Tasso Elba delivers European-inspired menswear for the classical customer who appreciates expert tailoring and aspires to enhance his wardrobe with signature pieces. From the polished, casual items of the Island collection to tailored pieces, the brand features luxury fabrics, timeless silhouettes, and sophisticated details.

The Cellar

The Cellar tabletop collection addresses a relaxed contemporary home with a focus on comfort and ease. Design is clean and modern, with touches of whimsy. The Cellar features multi-functional pieces using a variety of different materials and shapes that accomidate beautiful, easy entertaining. Although the timeless designs will mix and match over many seasons, The Cellar is always introducing new shape and functionality to address the customer who seeks out new ways to entertain.

Macy's on-mall, off-price offering, Macy's Backstage, provides customers value and newness, guaranteeing that with each visit, shoppers will find a compelling assortment of recognizable brands, trends and deals.

Macy’s Backstage offers fashion-loving customers another way to shop at their favorite Macy’s store by providing a store-within-store shopping experience featuring significant savings on top-quality products. Macy’s Backstage selection will include fresh product from both new and established brands.

Shoppers can expect great savings on apparel for men, women and children, as well as deals on an assortment of housewares, home textiles & decor, cosmetics, hair & nail care, gifts, jewelry, shoes, designer handbags, accessories, and activewear.

Building & Celebrating Community

Building & Celebrating Community


The Believe campaign is one of Macy’s signature campaigns and is built around a simple premise. Believers of all ages can write a letter to Santa either in a Macy’s store or online and for each letter received, Macy’s will donate $1 to Make-A-Wish® up to $1 million, to grant the wishes of children with critical illnesses. Thanks to customers and colleagues, 14,000 Wish kids have had their wish granted through Macy’s more than $122 million donation to Make-A-Wish since 2003.

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