Born in NYC in 1872, Bloomingdale’s is a beloved luxury global retailer operating 33 stores, 21 outlets, and an international presence in Dubai, as well as bloomingdales.com. Known for its originality and fashion curation, Bloomingdale’s offers a distinctive product mix—notably including contemporary emerging brands, premium luxury designers, and coveted private labels, spanning fashion, beauty, home and more. The store’s exceptional shopping services, innovative experiences and exciting finds have made Bloomingdale’s both a neighborhood favorite and a beloved destination.
149
Years in Business
33
Stores
19
Bloomingdale’s The Outlet
Source:
As of Q1 2021
The Bloomingdale’s Mission
Bloomingdale’s makes fashion personal, fun, and aspirational yet approachable. Our mission is to guide and inspire customers, ensuring style is a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world.
Our Brand: The Place Where Style Comes Together
Whether you connect with Bloomingdale’s in-store or digitally through our e-commerce and mobile app, we strive to make the shopping experience personal and fun. At Bloomingdale’s, we believe in creative energy and recognize that style extends beyond what we wear to how we live. We aim to build relationships and create inclusive environments that allow our customers to craft their own distinct personal style and find designs for all aspects of their lives.
Luxury yet Accessible
At Bloomingdale’s, we believe the breadth of assortment is our superpower. Our curation is meant to guide and inspire our customers in discovering the best brands across fashion, beauty, home and more. From designer accessories to elevated home textiles, and contemporary to luxury, we approach our second-to-none assortment with our customers in mind and leverage our unique variety to serve them.
Meeting our Customers Where They Shop
We build meaningful relationships with our customers by leveraging a blend of technology and humanity, so they can shop with us on their terms. From digital selling to registry, to curbside and same day delivery – our digitally enabled business model offers a spectrum of services from fast and convenient to personalized, high-energy and high-touch.
The Loyallist Program: Building a Rewarding Relationship with our Customers
Everyone’s invited to be a Loyallist at Bloomingdale’s. Our recently expanded loyalty program is the most rewarding way to shop. Customers can sign up in seconds to earn rewards no matter how they pay and enjoy amazing perks, like complimentary shipping, special offers, exclusive experiences and more.
Like No Other Store in the World
The backbone of Bloomingdale’s will always be our stores. Walking through a Bloomingdale’s store is an experience in itself, as our retail spaces have an energy that’s unique to our brand. Our 59th Street flagship in New York City is the heart of New York, spanning an entire square city block and representing the very best of what our brand has to offer. From Lexington Avenue’s animated windows to the iconic checkerboard bWay and a best-in-class assortment featuring luxury designers, there’s an energy that radiates through each of its nine fashion-packed floors. New for Fall 2021 is Bloomies, our innovative store concept which brings the energy, discovery and fun of Bloomingdale’s to a smaller, highly edited and service-driven location. The first Bloomie’s location will debut in Fairfax, Virginia.
Private Brands & Labels
Bloomingdale’s has an incredible assortment which is bolstered by our exclusive and iconic private brands: AQUA, LINI, The Men’s Store, Hudson Park Collection and Sky.
AQUA is a contemporary, trend-driven women’s brand that can only be found at Bloomingdale’s stores and online. The line features of-the-moment ready-to-wear apparel and accessories for a complete head-to-toe look at an accessible price. Flirty and feminine designs come in bright colors, bold prints and eye-catching fabrics, providing everything a fashion lover could want and more. AQUA is also available for girls.
LINI is Bloomingdale’s private brand of carefully edited designs that never go out of style. The advanced contemporary line has pieces that elevate one’s wardrobe effortlessly, with classic designs in luxe fabrications and standout details that will make friends stop and say, “Love it. Need it”!
The Men’s Store at Bloomingdale’s is the retailer’s private label brand for men. The line offers all the essential elements to create a versatile and smart wardrobe, with exclusive footwear styles, sophisticated sweaters, elevated chinos and other key pieces across apparel, shoes and accessories.
Sky bedding features feminine and animated twists on classic designs, across bedding essentials like sheets, duvet covers, pillowcases and decorative pillows. It’s fun and easy to shop, with timeless pieces in relaxed silhouettes and fresh colors, along with versatile layering pieces and decorative accents that make each bedding set special.
Hudson Park Collection is a customer favorite in Bloomingdale’s one-of-a-kind home assortment, offering modern styling, exceptional craftsmanship and the finest fabrics. The bedding collection is made from softer, more durable, extra-long staple cotton and features designs with artisan-inspired details. Luxurious bath towels and classic flatware are also part of Hudson Park Collection.
Bloomingdale’s The Outlet Store
Bloomingdale’s The Outlet gives our fashionable customers an avenue for purchasing great brands at compelling prices. At Bloomingdale’s outlets, we have a dedicated focus on providing newness for our customers: new looks, new brands and new trends in a shopping environment that embodies the spirit and energy of Bloomingdale’s. From an opening price point to affordable luxury, shoppers can expect great savings and great fashion every day.
Philanthropy
Building & Celebrating Community
Bloomingdale’s is committed to making a positive impact in our communities, increasing awareness and raising funds to support important causes through our philanthropic initiatives. We have formed long-standing partnerships with organizations such as the Juvenile Diabetes Research Foundation, Breast Cancer Research Foundation and the Child Mind Institute, with whom we continually champion their work through fundraising campaigns. Additionally, our ongoing partnership with the National Museum of African American History & Culture is one of many relationships fostering our commitment to diversity and inclusion.
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