Bloomingdale's, America’s top nationwide omnichannel, upscale department store, is a contemporary brand operating 38 stores, bloomingdales.com and 17 Bloomingdale's The Outlet locations. Known for its originality, innovation and fashion leadership, the brand provides customers with a seamless shopping experience and is a leading attraction for domestic and international tourists.
146
Years in Business
34
Stores
19
Bloomingdale’s The Outlet
Source:
As of Q4 2019
The Bloomingdale’s Mission
Bloomingdale’s makes fashion personal, fun, and aspirational yet approachable. Our mission is to guide and inspire customers, ensuring style is a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world.
Our Brand: The Place Where Style Comes Together
Whether you connect with Bloomingdale’s in store, online or via mobile device, we strive to make the shopping experience personal and fun. At Bloomingdale’s, we believe in creative energy and the transformational potential of style. We aim to build relationships and create environments that allow our customers to craft their own distinct fashion moments and find looks that are distinctly theirs.
100% Bloomingdale’s: Exclusive Pieces You Won’t Find Anywhere Else
Every season, we work with the best brands to offer exclusive pieces and collections for our customers. Whether they’re created in collaboration with our favorite designers or dreamed up by our amazing in-house labels, one thing is for certain: you’ll only find these 100% Bloomingdale’s products here.
Mix Masters: The Art of Curation
At Bloomingdale’s, we are obsessed with fashion and curate assortments with our customers in mind. Season after season, we feature the newest items from the most important designers and brands in the world. We’re excited by the mix—from accessories to ready-to-wear, from contemporary to classic, from aspirational to approachable. Our variety is our advantage.
Loyallist Program: Building a Rewarding Relationship with our Customers
Everyone’s invited to be a Loyallist at Bloomingdale’s. Our Loyalty program is the most rewarding way to shop - customers can sign up in seconds and start earning rewards and enjoying some pretty amazing perks right away, no matter how they pay.
The 59th Street Flagship: The Heart of New York
The backbone of Bloomingdale’s will always be our stores, and our 59th Street flagship in New York - spanning an entire square city block - represents the very best our brand has to offer. From Lexington Avenue’s stop-in-your-tracks windows to the iconic checkerboard bWay, a contagious energy radiates through each of its nine fashion-packed floors. In 2019, Bloomingdale’s 59th Street will complete the largest renovation in its history - reigniting its position not only as a tourist attraction and fashion destination, but also the heart of New York City.
Private Brands & Labels
Bloomingdale’s stands apart from other stores and is regarded as a leading authority for upscale and contemporary fashion, due in no small part to the power and distinction of its iconic private labels, including AQUA, The Men’s Store, Hudson Park Collection and Dylan Gray at Bloomingdale’s.
AQUA is a contemporary, always on-trend, and always exclusive line of wardrobe-completing pieces. The brand features stylish, of-the-moment apparel—from modern dresses to street-style-inspired outerwear to must-have booties—for a complete head-to-toe look at an affordable price. Celebrities, It girls and fashion mavens alike gravitate toward this bold collection.
The Men’s Store at Bloomingdale’s is the retailer’s private label brand for men. The line includes all the essential elements to refresh your wardrobe, including everything from exclusive dress shoes to cozy sweaters and classic chinos.
Hudson Park Collection is an integral part of Bloomingdale’s home assortment, offering sleek modern styling, exceptional craftsmanship and the finest fabrics in a bedding brand that can be found only at Bloomingdale’s. The collection is all made from softer, more durable, extra-long staple cotton, and features designs with artisan-inspired details like intricate embroidery and beaded accents.
Dylan Gray, Bloomingdale’s new line of men’s exclusives, brings an easy elegance to office and off-duty staples, from elevated tees to unstructured blazers.
Bloomingdale’s The Outlet Store
Bloomingdale’s The Outlet gives our young-at-heart, fashionable and wallet-conscious customers an avenue for purchasing stylish brands at a compelling price. At Bloomingdale’s outlets, we have a relentless focus on providing newness for our customers: new looks, new brands and new trends in a shopping environment that embodies the spirit, energy and sensibility of Bloomingdale’s. From an opening price point to affordable luxury, shoppers can expect great savings and great fashion every day.
Sustainability
Building & Celebrating Community
Bloomingdale’s Pink Campaign
In 1995, Bloomingdale’s rolled out the Pink Campaign in an effort to support breast cancer research as well as those who have been affected by breast cancer. Since then, Bloomingdale’s has donated millions of dollars to the Breast Cancer Research Foundation (BCRF), supporting five researchers across the country, as well as grassroots partners such as the Marisa Acocella Marchetto Foundation and The Carey Foundation.
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