NEW YORK, Apr 06, 2010 (BUSINESS WIRE) --This year marks the 40th anniversary of Earth Day, and consumers might well ask: what difference can any one of us make? Macy's (NYSE:M) announced today three ways it is making a difference: a cause marketing campaign to generate much needed support for national parks, renewed sustainability efforts to reduce Macy's impact on the environment, and giving back to local communities through volunteer efforts.
Starting on April 5, Macy's launches its Great Give Back campaign highlighting the work of the National Park Foundation, providing a matching grant to customer donations for a total fundraising goal of $1 million. This amount is added to the $5 million already donated by the retailer and its customers since 2008.
"This year, Macy's support is connecting more than 100,000 young people to their national parks," said Neil Mulholland, president and CEO of the National Park Foundation. "Macy's contributions have helped support programs including First Bloom which brings urban youth into the national parks to design and plant their own gardens; as well as our upcoming Electronic Field Trip to Bryce Canyon, which will connect classrooms around the country and world to one of our most amazing national parks."
The Great Give Back campaign runs through April 30 in all Macy's locations and on macys.com. Customers are encouraged to make a point-of-sale donation in any denomination, and Macy's will make a matching grant up to $500,000.
From April 17 to 25, Macy's is an official partner of the National Park Foundation for National Park Week . Eight park locations have been selected for volunteer projects, assisting with vital programs including habitat restoration, trail maintenance, and land/river clean ups. The eight efforts around the nation are:
"Helping to protect the environment is an important priority for our customers and associates," said Terry J. Lundgren, Macy's chairman, president and chief executive officer. "Macy's is proud to partner with the National Park Foundation for the third year in a row. This year, we've added the new element of volunteering time in the national parks, and we're delighted to invite community volunteers to join our Macy's Partners in Time participants in the parks."
Additionally, Macy's, Inc renewed its commitment to sustainability with new corporate goals through 2013. Since 2008, Macy's has:
Macy's, Inc has set new sustainability goals for 2013, including:
"Giving back is one of Macy's core values," said Lundgren. "Through our efforts with the National Park Foundation and our commitment to sustainability, we're proof that one company can make a big difference."
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for epic events like Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
About the National Park Foundation
You are the part owner of 84 million acres of the world's most treasured landscapes, ecosystems and historical sites -- all protected in America's nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America's national parks. We work hand in hand with the National Park Service to help connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow us. Join us -- This Is Your Land. www.nationalparks.org
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6239201&lang=en
Holly Thomas, 646-429-5250
National Park Foundation:
Mark Shields, 202-354-6480
Released April 6, 2010