Starting July 15, Be One of the First to Play Kinect(TM) for Xbox 360(R) Only at Select Macy's

Kinect for Xbox 360Experiences Available in 13 Macy's Stores

Xbox 360 Kinect Experience Tour Travels to Macy's Herald Square with Interactive Windows, a Mobile Gaming Environment and Much More!

NEW YORK, Jul 15, 2010 (BUSINESS WIRE) --

Beginning today at noon, select Macy's (NYSE:M) stores around the country will host exclusive previews of the revolutionary Kinect(TM) for Xbox 360(R) technology, an innovative controller-free entertainment experience. Kinect will be housed in Macy's mstylelab locations in 13 stores nationwide from July 15 - Sept. 30 leading up to the holiday gift-buying season. Customers can test drive these new controller-free entertainment experiences themselves by using the best controller ever made, their body, at the select Macy's locations before it's officially on the market for purchase on Nov. 4, 2010.

"Macy's is excited to be the first retailer to present Kinect for Xbox 360 to the public in an environment suited for fun," saidMartine Reardon, executive vice president of Marketing for Macy's. "By engaging today's gaming and tech-savvy consumers with store demos of this yet-to-be-released experience, we believe we are creating a unique and exclusive Macy's experience for everyone as they shop our stores during the high-traffic back-to-school season."

Kinect is Microsoft's latest games and entertainment innovation, compatible with every Xbox 360 sold to date. Simply step in front of the sensor and Kinect sees you move, hears your voice and recognizes you, no controller required. Kinect for Xbox 360 puts the power in your hands, your voice and your body. See a ball? Kick it. Want to start a movie? Say, "Play!" Games are designed to be easy to learn, quick to play and fun to watch, so even beginners can jump right into the action.

On July 17 and 18, consumers can visit Macy's Herald Square for a unique opportunity to step onboard the Xbox 360 Kinect Experience Tour unit. Designed as a mobile living room, the unit allows guests to feel as comfortable and relaxed as they do in their own homes. Guests will visit exclusive, branded environments where they will get a chance to watch Kinect in action and be able try the new experience themselves! Brand ambassadors will be available to guide guests through the experience, imparting information, support and enthusiasm for Kinect. In addition to experiencing Kinect with your fellow shoppers, stop by the world famous Macy's Herald Square windows on Broadway from July 15 - July 28 and again on Oct. 10 - 17 to view the brand ambassadors hard at work playing the gaming console for all to watch! Live window experiences will be viewable from noon to 4 p.m. on July 17, 18, 23 and 24.

Can't wait to get your hands on this holiday must-have? Visit www.macys.com/glamorama beginning July 27 or www.macys.com/mstylelab from Aug. 12 - Sept. 10 for your chance to win one Kinect(TM) for Xbox 360(R) a day for 30 days (contest open to 13 years of age and older).

Please see below for information about when and where customers can test drive the Kinect for Xbox 360.

Kinect for Xbox 360 Experiences at Macy's - Hours of Operation:
Thursday noon-8 p.m.
Friday noon-8 p.m .
Saturday noon-8 p.m.
Sunday noon-6 p.m.

Macy's Locations:
Macy's Herald Square
151 West 34th Street
New York, NY 10001
212-494-5387

Macy's South Coast Plaza
333 Bristol Street
Costa Mesa, CA 92626
714-556-0611

Macy's State Street
111 North State Street
Chicago, IL 60602
312-781-3939

Macy's Pleasanton
1300 Stoneridge Mall Road
Pleasanton, CA 94588
925-463-3333

Macy's Roosevelt Field
630 Old Country Road
Garden City, NY 11530
516-746-8200

Macy's Lenox Square Mall
3393 Peachtree Road NorthEast
Atlanta, GA 30326
404-231-2845

Macy's Valley Fair
2801 Stevens Creek Boulevard
Santa Clara, CA 95050
408-248-3333

Macy's Dadeland Mall
7303 S.W. 88th Street
Miami, FL 33156
305-662-3566

Macy's Tysons Corner
8000 Tysons Corner Center
McLean, VA 22102
703-893-4900

Macy's Easton Town Center
4141 Easton Loop
Columbus, OH 43219-6136
614-342-2280

Macy's Scottsdale
7014 East Camelback Road
Scottsdale, AZ 85251
480-840-0333

Macy's Galleria Mall
5135 West Alabama Street
Houston, TX 77056
832-667-4410

Macy's Bellevue Proper
400 Bellevue Square
Bellevue, WA 98004
425-688-6076

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

SOURCE: Macy's, Inc.

Macy's, Inc.
Holly Thomas, 646-429-5250
holly.thomas@macys.com
or
For Xbox
Whitney Biaggi, 212-819-4871
Whitney.Biaggi@edelman.com