From Fashion to Facebook, Macy's Celebrates Seventh Year as National Sponsor of the American Heart Association's Go Red For Women(R) Movement

Exclusive Designs by Tommy Hilfiger and Irina Shabayeva for INC, "Find Your Magic, Follow Your Heart" Social Media Campaign and Annual Wear Red Sale Fashionably Raise Funds for the AHA

NEW YORK, Jan 19, 2011 (BUSINESS WIRE) -- This February, everyone across the country will have the opportunity to show their true colors as they make it their mission to fight women's heart disease on National Wear Red Day - Friday, Feb. 4. As the kickoff to American Heart Month, shoppers and supporters can adorn themselves in shades of red and demonstrate heartfelt support for the American Heart Association's Go Red For Women movement. This year, Macy's is celebrating seven years as national sponsor of Go Red For Women with exclusive designer fashion, shopping promotions, special in-store events and a whole-hearted campaign with Facebook dedicated to raising funds for the AHA and increasing awareness among women and their loved ones.

"At Macy's, we stay committed to the cause, and take our role as national sponsor of the Go Red movement to heart. From the in-store experience with exclusive fashions and events, to social media campaigns, we are always striving for fresh and innovative ways to raise funds and to motivate and educate our customers and associates in the importance of heart-healthy lifestyles," says Martine Reardon, executive vice president of Marketing, Macy's, Inc. "Seven years and counting, we have raised over $24 million for the American Heart Association, helping to fund their life-saving research and raising awareness amongst women of this life-threatening disease."

"Less than 1 percent of the U.S. population has ideal cardiovascular health as defined by the American Heart Association, and the effects of heart disease leave millions of lives in peril," said Debra Lockwood, American Heart Association board chairman and executive vice president and CFO, Provident Resources Group, Inc. "With Macy's support, the American Heart Association and Go Red For Women are uniquely positioned to help educate the public on how to improve their heart health. We're thankful that Macy's backs its commitment by generously supporting Go Red For Women, a vital movement that helps save women's lives from the devastation of heart disease, the No. 1 killer of women."

Seeing Red and Savings! - Macy's Wear Red Sale (Feb. 2-6)

In honor of American Heart Month and National Wear Red Day, customers wearing any item of red - from an entire ensemble, to lipstick, to the signature Red Dress pin - will receive a special 20 percent discount on a wide assortment of merchandise (or a 10 percent discount on sale and clearance watches and jewelry) at all Macy's stores nationwide, as part of the retailer's Wear Red Sale event. Customers not wearing red can support Go Red For Women and receive the special discount by purchasing the official Go Red For Women red dress pin for $2 at any register. All proceeds from the sale of the pin will go to the American Heart Association's Go Red For Women movement, and the customer will enjoy the special Wear Red Sale savings. TheWear Red Sale event takes place Feb. 2 - 6. Additional merchandise exclusions may apply.

The "Looks" of Love - Fashion Raising Funds

Just in time for Valentine's Day, Macy's is introducing exclusive merchandise specifically in support of Go Red For Women. From vintage-inspired t-shirts and an elegant cardigan, to stylish accessories, and of course, a red dress that's the perfect choice for a magical Valentine's Day rendezvous, these pieces are an ideal way to demonstrate heartfelt support for the AHA.

Our exclusive designers make it easy to stylishly Go Red for all occasions this season. Tommy Hilfiger's "Tommy Goes Red" t-shirt, as well as an exclusive t-shirt from Ellen Tracy, provide an element of casual chic and are sure to breathe life into a neutral winter color palette! For a more formal affair, INC's "Go Red" dress, designed by Season Six Project Runway winner, Irina Shabayeva, is a flirty, fitted silhouette in a seductive shade of red that simply screams romance.

Donatella, Kipling and August Silk are also joining the cause by donating a portion of the proceeds from special Go Red items to the American Heart Association. Available at select Macy's and on macys.com, the Go Red merchandise will retail from $29 to $99 with up to 10 percent of the sale of each item being donated to the American Heart Association (details available in-store and on macys.com during the month of February). Now there's no excuse not to go red!

Heart to Heart - Go Red CONNECT Events

The American Heart Association and select Macy's stores across the country are inviting women to special Go Red CONNECT events to share the choices they make to live a heart-healthy lifestyle, empowering others by example. Women who share their stories have the chance to become a spokesperson for the cause - representing Go Red For Women in marketing materials, at events and on GoRedForWomen.org.

The national launch event will take place at Macy's Herald Square on Friday, Feb. 4 with Go Red For Women celebrity spokesperson Cheryl Hines. Additional Go Red CONNECT events will be held in many cities across the country. These in-store events will take place throughout the weekend of Feb. 4 - 6, and the month of February. To find a Go Red CONNECT event in your area and view the most up-to-date list of cities, please visit GoRedForWomen.org.

Calling all Cupids! - Facebook Fundraiser

Take aim with your cyber bow-and-arrow and participate in Macy's Facebook campaign to raise additional funds for the AHA! From Feb. 6 - 14, send a personalized Valentine to that special someone and for every Valentine sent, Macy's will donate $1, up to $250,000, to the American Heart Association. What's not to love?

And the Beat Goes On - Go Red For Women Multicultural Fund

Macy's has helped the American Heart Association bring awareness to this movement that speaks directly to women of diverse cultures and ethnicities as the national sponsor of Go Red Por Tu Corazon. Additionally in 2008, the Macy's Go Red For Women Multicultural Fund was created to specifically educate, promote and distribute good heart-health information to African-American and Hispanic women. The Fund's goal is to reach these women through broadcast and print vehicles, as well as support education through the Multicultural Scholarship Fund. To date, Go Red For Women and Macy's have partnered with Selecciones magazine, Word Network TV and Radio One Inc. to produce grassroots events, public service announcements and literature to inform their respective audiences.

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

About Go Red For Women

Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that can be prevented. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). Macy's is a proud national sponsor of Go Red For Women.

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SOURCE: Macy's, Inc.

Macy's, Inc.
Marissa Nicolaescu, 646-429-5232
marissa.nicolaescu@macys.com