"Martha Stewart Collection(TM) by Serta" Launches Exclusively at Macy's
NEW YORK--(BUSINESS WIRE)-- Macy's (NYSE:M) today announced the launch of "Martha Stewart Collection by Serta," a mattress line available exclusively at Macy's. Renowned for her distinctive and exquisitely designed home essentials, Martha Stewart has teamed with premium mattress manufacturer, Serta, to create a collection of twelve mattress styles that offer superior quality, style and value.
Martha Stewart Collection by Serta Dales Ultra Cushion Top Plush Mattress, Available exclusively at select Macy's stores and macys.com (Photo: Business Wire)
"The 'Martha Stewart Collection by Serta' line offers impeccable comfort and expertly engineered beds that create specialized sleeping experiences," said Lisa Magann, executive vice president and general merchandising manager of Macy's Home Store. "This collaboration between Serta, a leader in the mattress industry, and Martha Stewart, a lifestyle icon, allows Macy's to deliver affordable luxury in our mattress department."
"A good night's sleep can make such an important difference in our daily life. We are pleased to be partnering with Serta to offer the Macy's customer a full range of comfortable mattresses with innovative features that are specifically designed to enhance sleep quality," said Robin Marino, president and CEO of Merchandising at Martha Stewart Living Omnimedia.
With the intention of "Better Sleep for Better Living(TM)," the "Martha Stewart Collection by Serta" beds utilize a 924 FreeFlex(R) 5-zone innerspring system for additional support and pressure relief. Available in twin, twin extra long, full, queen, king, and California king, options also include low profile or standard box springs and queen split foundations. With styles available in both better and best mattress categories, the collection offers a multitude of well-appointed features to suit every sleep need including plush or firm comfort levels, individually wrapped coil designs, slow recovery latex and memory foam. The "Martha Stewart Collection by Serta" line is available in approximately 280 Macy's stores and on macys.com and is priced between $1,930 and $6,090.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of "The Best of SIRIUS." In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products.
For additional information about MSLO, visit www.marthastewart.com.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy's media materials, please visit our online pressroom at www.macys.com/pressroom.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6651066&lang=en
Released March 17, 2011