Macy's Hosts Fifth Annual Shop For A Cause Day

Customers Donate $5 to Charity and Receive Special Macy's Savings Pass

NEW YORK--(BUSINESS WIRE)-- Macy's (NYSE:M) today announced its fifth annual "Shop For A Cause" charity shopping event, which has raised more than $34 million for local charities across the country since 2006. This year's Shop For A Cause will take place at all Macy's stores and on on Saturday, Oct. 16, 2010.

"Macy's is proud to invite our customers to join us in giving back to the causes that make a difference both locally and nationally," said Martine Reardon, executive vice president of Marketing for Macy's. "In 2009, the Shop For A Cause program raised more than $6 million for nearly 10,000 charities across the country. We are once again looking forward to helping to make a positive impact in our communities."

Through Shop For A Cause, Macy's provides participating organizations with shopping passes to sell for $5 each. Organizations keep 100 percent of every ticket sold. Pass holders will enjoy 20 percent or 10 percent off most regular, sale and clearance purchases all day, plus 25 percent off one regular, sale or clearance item in men's, women's or kids apparel or accessories. Some exclusions apply, see pass for details. By purchasing a shopping pass to the event, customers will be supporting their favorite cause while enjoying a day of spectacular discounts, entertainment, special events and a chance to win a $500 shopping spree.

Shop For A Cause passes sold in Macy's stores across the country will benefit Feeding America, The Family Violence Prevention Fund and other designated charities. Passes sold online at on Oct. 16, 2010 will benefit the Wounded Warrior Project.

Charities can register to participate in Macy's Shop For A Cause by logging onto Customers wanting to purchase a ticket to benefit a specific non-profit organization can look up participating charities on

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at

    Source: Macy's