Macy's Earth Week Campaign Celebrates America's Parks with National Charity Shopping Day, Eco Chic Items and Special Activities
Charity Shopping Day Grows to Benefit Local Organizations That Protect the Environment
NEW YORK--(BUSINESS WIRE)--Apr. 14, 2009--
In celebration of National Park Week and Earth Day, Macy’s is partnering
with the National Park Foundation and local nonprofit organizations that
work to protect and conserve the environment to help raise awareness and
generate funds for environment-friendly causes across the country.
Macy's Turn Over a New Leaf campaign is designed to support,
educate and inspire eco-friendly practices in everyday life, and will
include special promotions and merchandise. Last year’s event raised
more than $2.9 million for the National Park Foundation.
Customers can shop online at the Eco-Shop at macys.com from the
convenience of their homes. The online Eco-Shop will feature a
collection of “green” merchandise for men, women and children, including
accessories, as well as cosmetics and select products for the home.
Customers can find Macy’s environmentally friendly private brand
merchandise, including Charter Club Eco-Friendly comforters, European
pillows and organic cotton 300-thread count sheets. In addition, the
online shop features a selection of items for the home such as Calvin
Klein Organic Weave area rugs, the Lauren Ralph Lauren Spa Organic Towel
Collection and Lenox “Re-New” Recycled Glass Stemware, as well as Nike
Organic Cotton Tees and Timberland Earth Keeper’s Boot for the
fashion-savvy eco shopper. For the Earth-conscious beauty addict, there
is a special collection of products including popular items from Burt’s
Bees and Origins, as well as sought-after brands Pangea and Nvey.
Macy's will also offer a new fashion reusable tote for $1.95 with a $1
donation to the National Park Foundation available in-store only
beginning April 15.
One Good TurnTM National Charity Shopping
Day – April 25
Customers can do good and save by purchasing a ticket for One Good Turn,
Macy's April 25 national charity day shopping event. By making a $5
donation at Macy’s stores, macys.com or online at www.nationalparks.org,
customers will receive an all-day shopping pass for 20 percent off most
men's, women's, kid's, and accessories merchandise, and 10 percent off
most home items. Customers who make the $5 donation will also receive a
ticket for $5 off a $15 storewide purchase, one time use (offer not
valid in Florida or Puerto Rico). Macy's will donate 100 percent of
ticket sale proceeds to the National Park Foundation and local
participating nonprofit organizations that protect and conserve the
The first 150 kids to visit the Children’s Department on Earth Day will
get the new Kid Power Activity Book, a First Bloom-inspired activity
book from the National Park Foundation that helps teach children fun
ways they can keep the Earth healthy. Journey through the book and
discover the many cool things kids can do to protect native plants and
Download the book at www.nationalparks.org/npweek
or visit a Macy’s store on Earth Day, April 22. Return the completed
activity book to the National Park Foundation and receive a Kid Power
*While supplies last. No purchase required.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at more than 800 locations in
45 states, the District of Columbia, Puerto Rico and Guam. Offering
distinctive assortments including exclusive fashion and home brands,
Macy's stores are operated by four regionally based retail divisions –
Macy's East, Macy's Florida, Macy's Central, and Macy's West – and an
online store at macys.com.
For Macy’s media materials, please visit our online pressroom at www.macys.com/pressroom.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5939539&lang=en
Source: Macy's, Inc.
Holly Thomas, 646-429-5250
Released April 14, 2009