Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies Advertising expenses (Details)

v3.3.1.900
Organization and Summary of Significant Accounting Policies Advertising expenses (Details) - USD ($)
$ in Millions
3 Months Ended 12 Months Ended
Jan. 30, 2016
Oct. 31, 2015
Aug. 01, 2015
May. 02, 2015
Jan. 31, 2015
Nov. 01, 2014
Aug. 02, 2014
May. 03, 2014
Jan. 30, 2016
Jan. 31, 2015
Feb. 01, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]                      
Gross advertising and promotional costs                 $ 1,587 $ 1,602 $ 1,623
Cooperative advertising allowances                 414 425 457
Advertising and promotional costs, net of cooperative advertising allowances                 1,173 1,177 1,166
Net sales $ 8,869 $ 5,874 $ 6,104 $ 6,232 $ 9,364 $ 6,195 $ 6,267 $ 6,279 $ 27,079 $ 28,105 $ 27,931
Advertising expense as a percent to sales                 4.30% 4.20% 4.20%