Organization and Summary of Significant Accounting Policies Advertising expenses (Details) - USD ($) $ in Millions |
3 Months Ended | 12 Months Ended | |||||||||
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Jan. 30, 2016 |
Oct. 31, 2015 |
Aug. 01, 2015 |
May. 02, 2015 |
Jan. 31, 2015 |
Nov. 01, 2014 |
Aug. 02, 2014 |
May. 03, 2014 |
Jan. 30, 2016 |
Jan. 31, 2015 |
Feb. 01, 2014 |
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Organization, Consolidation and Presentation of Financial Statements [Abstract] | |||||||||||
Gross advertising and promotional costs | $ 1,587 | $ 1,602 | $ 1,623 | ||||||||
Cooperative advertising allowances | 414 | 425 | 457 | ||||||||
Advertising and promotional costs, net of cooperative advertising allowances | 1,173 | 1,177 | 1,166 | ||||||||
Net sales | $ 8,869 | $ 5,874 | $ 6,104 | $ 6,232 | $ 9,364 | $ 6,195 | $ 6,267 | $ 6,279 | $ 27,079 | $ 28,105 | $ 27,931 |
Advertising expense as a percent to sales | 4.30% | 4.20% | 4.20% |
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- Definition advertising expense as a percent of sales No definition available.
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- Definition Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement. No definition available.
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- Definition Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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X | ||||||||||
- References No definition available.
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X | ||||||||||
- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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