Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v3.3.1.900
Organization and Summary of Significant Accounting Policies (Tables)
12 Months Ended
Jan. 30, 2016
Organization and Summary of Significant Accounting Policies [Abstract]  
Advertising Costs and Cooperative Advertising Allowances [Table Text Block]
Advertising and promotional costs and cooperative advertising allowances were as follows:
 
2015
 
2014
 
2013
 
(millions)
Gross advertising and promotional costs
$
1,587

 
$
1,602

 
$
1,623

Cooperative advertising allowances
414

 
425

 
457

Advertising and promotional costs, net of
cooperative advertising allowances
$
1,173

 
$
1,177

 
$
1,166

Net sales
$
27,079

 
$
28,105

 
$
27,931

Advertising and promotional costs, net of cooperative
advertising allowances, as a percent to net sales
4.3
%
 
4.2
%
 
4.2
%
Percentage of Sales on Enterprise-Wide Basis by Merchandise Category
For 2015, 2014 and 2013, the following merchandise constituted the following percentages of sales:
 
 
2015
 
2014
 
2013
Women’s Accessories, Intimate Apparel, Shoes and Cosmetics
38
%
 
38
%
 
38
%
Women’s Apparel
23

 
23

 
23

Men’s and Children’s
23

 
23

 
23

Home/Miscellaneous
16

 
16

 
16

 
100
%
 
100
%
 
100
%