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Organization and Summary of Significant Accounting Policies Advertising expenses (Details) (USD $)
In Millions, unless otherwise specified |
3 Months Ended | 12 Months Ended | |||||||||
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Jan. 31, 2015
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Nov. 01, 2014
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Aug. 02, 2014
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May 03, 2014
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Feb. 01, 2014
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Nov. 02, 2013
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Aug. 03, 2013
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May 04, 2013
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Jan. 31, 2015
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Feb. 01, 2014
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Feb. 02, 2013
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| Organization, Consolidation and Presentation of Financial Statements [Abstract] | |||||||||||
| Gross advertising and promotional costs | $ 1,602m_GrossAdvertisingAndPromotionalCosts | $ 1,623m_GrossAdvertisingAndPromotionalCosts | $ 1,554m_GrossAdvertisingAndPromotionalCosts | ||||||||
| Cooperative advertising allowances | 425us-gaap_CooperativeAdvertisingAmount | 457us-gaap_CooperativeAdvertisingAmount | 431us-gaap_CooperativeAdvertisingAmount | ||||||||
| Advertising and promotional costs, net of cooperative advertising allowances | 1,177us-gaap_MarketingAndAdvertisingExpense | 1,166us-gaap_MarketingAndAdvertisingExpense | 1,123us-gaap_MarketingAndAdvertisingExpense | ||||||||
| Net sales | $ 9,364us-gaap_SalesRevenueNet | $ 6,195us-gaap_SalesRevenueNet | $ 6,267us-gaap_SalesRevenueNet | $ 6,279us-gaap_SalesRevenueNet | $ 9,202us-gaap_SalesRevenueNet | $ 6,276us-gaap_SalesRevenueNet | $ 6,066us-gaap_SalesRevenueNet | $ 6,387us-gaap_SalesRevenueNet | $ 28,105us-gaap_SalesRevenueNet | $ 27,931us-gaap_SalesRevenueNet | $ 27,686us-gaap_SalesRevenueNet |
| Advertising expense as a percent to sales | 4.20%m_Advertisingexpenseasapercentofsales | 4.20%m_Advertisingexpenseasapercentofsales | 4.10%m_Advertisingexpenseasapercentofsales | ||||||||
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- Definition
advertising expense as a percent of sales No definition available.
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- Definition
Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement. No definition available.
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- Definition
Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Definition
Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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