Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v2.4.1.9
Organization and Summary of Significant Accounting Policies (Tables)
12 Months Ended
Jan. 31, 2015
Organization and Summary of Significant Accounting Policies [Abstract]  
Advertising Costs and Cooperative Advertising Allowances [Table Text Block]
Advertising and promotional costs and cooperative advertising allowances were as follows:
 
2014
 
2013
 
2012
 
(millions)
Gross advertising and promotional costs
$
1,602

 
$
1,623

 
$
1,554

Cooperative advertising allowances
425

 
457

 
431

Advertising and promotional costs, net of
cooperative advertising allowances
$
1,177

 
$
1,166

 
$
1,123

Net sales
$
28,105

 
$
27,931

 
$
27,686

Advertising and promotional costs, net of cooperative
advertising allowances, as a percent to net sales
4.2
%
 
4.2
%
 
4.1
%
Percentage of Sales on Enterprise-Wide Basis by Merchandise Category
For 2014, 2013 and 2012, the following merchandise constituted the following percentages of sales:
 
 
2014
 
2013
 
2012
Feminine Accessories, Intimate Apparel, Shoes and Cosmetics
38
%
 
38
%
 
38
%
Feminine Apparel
23

 
23

 
23

Men’s and Children’s
23

 
23

 
23

Home/Miscellaneous
16

 
16

 
16

 
100
%
 
100
%
 
100
%