Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies Advertising expenses (Details)

v2.4.0.8
Organization and Summary of Significant Accounting Policies Advertising expenses (Details) (USD $)
In Millions, unless otherwise specified
3 Months Ended 12 Months Ended
Feb. 01, 2014
Nov. 02, 2013
Aug. 03, 2013
May 04, 2013
Feb. 02, 2013
Oct. 27, 2012
Jul. 28, 2012
Apr. 28, 2012
Feb. 01, 2014
Feb. 02, 2013
Jan. 28, 2012
Organization, Consolidation and Presentation of Financial Statements [Abstract]                      
Gross advertising and promotional costs                 $ 1,623 $ 1,554 $ 1,432
Cooperative advertising allowances                 457 431 372
Advertising and promotional costs, net of cooperative advertising allowances                 1,166 1,123 1,060
Net sales $ 9,202 $ 6,276 $ 6,066 $ 6,387 $ 9,350 $ 6,075 $ 6,118 $ 6,143 $ 27,931 $ 27,686 $ 26,405
Advertising expense as a percent to sales                 4.20% 4.10% 4.00%