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Organization and Summary of Significant Accounting Policies Advertising expenses (Details) (USD $)
In Millions, unless otherwise specified |
12 Months Ended | ||
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Feb. 02, 2013
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Jan. 28, 2012
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Jan. 29, 2011
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| Organization, Consolidation and Presentation of Financial Statements [Abstract] | |||
| Gross advertising and promotional costs | $ 1,603 | $ 1,507 | $ 1,417 |
| Cooperative advertising allowances | 422 | 371 | 345 |
| Marketing and Advertising Expense | $ 1,181 | $ 1,136 | $ 1,072 |
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- Definition
Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement. No definition available.
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- Definition
Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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