Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v3.21.1
Organization and Summary of Significant Accounting Policies (Tables)
12 Months Ended
Jan. 30, 2021
Organization Consolidation And Presentation Of Financial Statements [Abstract]  
Summary of Advertising and Promotional Costs and Cooperative Advertising Allowances

Advertising and promotional costs are generally expensed at first showing. Advertising and promotional costs and cooperative advertising allowances were as follows:

 

 

 

2020

 

 

2019

 

 

2018

 

 

 

 

 

 

 

(millions)

 

 

 

 

 

Gross advertising and promotional costs

 

$

907

 

 

$

1,330

 

 

$

1,358

 

Cooperative advertising allowances

 

 

89

 

 

 

188

 

 

 

196

 

Advertising and promotional costs, net of cooperative advertising

   allowances

 

$

818

 

 

$

1,142

 

 

$

1,162

 

Net sales

 

$

17,346

 

 

$

24,560

 

 

$

24,971

 

Advertising and promotional costs, net of cooperative advertising

   allowances, as a percent to net sales

 

 

4.7

%

 

 

4.6

%

 

 

4.7

%