Exhibit 23

Consent of Independent Registered Public Accounting Firm
The Board of Directors
Macy's, Inc.:
We consent to the incorporation by reference in the registration statements (Nos. 333-160564, 333-153721, 333-153720, 333-153719, 333-133080, 333-104017, and 333-185575) on Form S-8 and the registration statement (No. 333-185321) on Form S-3 of Macy's, Inc. and subsidiaries (“Macy's, Inc.”) of our report dated April 3, 2013, with respect to the consolidated balance sheets of Macy's, Inc. as of February 2, 2013 and January 28, 2012, and the related consolidated statements of income, comprehensive income, shareholders' equity and cash flows for each of the years in the three-year period ended February 2, 2013, and the effectiveness of internal control over financial reporting as of February 2, 2013, which report appears in the February 2, 2013 annual report on Form 10-K of Macy's, Inc.

Cincinnati, Ohio
April 3, 2013