Organization and Summary of Significant Accounting Policies Advertising expenses (Details) - USD ($) $ in Millions |
3 Months Ended | 12 Months Ended | |||||||||
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Feb. 01, 2020 |
Nov. 02, 2019 |
Aug. 03, 2019 |
May 04, 2019 |
Feb. 02, 2019 |
Nov. 03, 2018 |
Aug. 04, 2018 |
May 05, 2018 |
Feb. 01, 2020 |
Feb. 02, 2019 |
Feb. 03, 2018 |
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Organization, Consolidation and Presentation of Financial Statements [Abstract] | |||||||||||
Gross advertising and promotional costs | $ 1,330 | $ 1,358 | $ 1,397 | ||||||||
Cooperative advertising allowances | 188 | 196 | 289 | ||||||||
Advertising and promotional costs, net of cooperative advertising allowances | 1,142 | 1,162 | 1,108 | ||||||||
Net sales | $ 8,337 | $ 5,173 | $ 5,546 | $ 5,504 | $ 8,455 | $ 5,404 | $ 5,572 | $ 5,541 | $ 24,560 | $ 24,971 | $ 24,939 |
Advertising expense as a percent to sales | 4.60% | 4.70% | 4.40% |
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- Definition advertising expense as a percent of sales No definition available.
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- Definition Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement. No definition available.
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- Definition Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- References No definition available.
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- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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