Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies Advertising expenses (Details)

v3.7.0.1
Organization and Summary of Significant Accounting Policies Advertising expenses (Details) - USD ($)
$ in Millions
3 Months Ended 12 Months Ended
Jan. 28, 2017
Oct. 29, 2016
Jul. 30, 2016
Apr. 30, 2016
Jan. 30, 2016
Oct. 31, 2015
Aug. 01, 2015
May 02, 2015
Jan. 28, 2017
Jan. 30, 2016
Jan. 31, 2015
Organization, Consolidation and Presentation of Financial Statements [Abstract]                      
Gross advertising and promotional costs                 $ 1,547 $ 1,587 $ 1,602
Cooperative advertising allowances                 394 414 425
Advertising and promotional costs, net of cooperative advertising allowances                 1,153 1,173 1,177
Net sales $ 8,515 $ 5,626 $ 5,866 $ 5,771 $ 8,869 $ 5,874 $ 6,104 $ 6,232 $ 25,778 $ 27,079 $ 28,105
Advertising expense as a percent to sales                 4.50% 4.30% 4.20%