Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v3.7.0.1
Organization and Summary of Significant Accounting Policies (Tables)
12 Months Ended
Jan. 28, 2017
Organization and Summary of Significant Accounting Policies [Abstract]  
Advertising Costs and Cooperative Advertising Allowances [Table Text Block]
Advertising and promotional costs and cooperative advertising allowances were as follows:
 
2016
 
2015
 
2014
 
(millions)
Gross advertising and promotional costs
$
1,547

 
$
1,587

 
$
1,602

Cooperative advertising allowances
394

 
414

 
425

Advertising and promotional costs, net of
cooperative advertising allowances
$
1,153

 
$
1,173

 
$
1,177

Net sales
$
25,778

 
$
27,079

 
$
28,105

Advertising and promotional costs, net of cooperative
advertising allowances, as a percent to net sales
4.5
%
 
4.3
%
 
4.2
%
Percentage of Sales on Enterprise-Wide Basis by Merchandise Category
For 2016, 2015 and 2014, the following merchandise constituted the following percentages of sales:
 
 
2016
 
2015
 
2014
Women’s Accessories, Intimate Apparel, Shoes, Cosmetics and Fragrances
38
%
 
38
%
 
38
%
Women’s Apparel
23

 
23

 
23

Men’s and Children’s
23

 
23

 
23

Home/Miscellaneous
16

 
16

 
16

 
100
%
 
100
%
 
100
%