New Bloomingdale's American Express(R) Card Offers Bigger Perks and Sweeter Deals for Bloomingdale's Insiders

With the New American Express-Branded Cards, Shoppers Can Now Enjoy Brand New Out-of-Store Offers and Services

NEW YORK, Sep 07, 2010 (BUSINESS WIRE) --

Bloomingdale's and American Express today announced the launch of the new Bloomingdale's American Express(R) Card, which will provide Bloomingdale's American Express Cardholders the same great Insider rewards and services when shopping at Bloomingdale's, as well as brand new dining, travel and retail offers when shopping outside of Bloomingdale's. Cardholders will be able to participate in the Daily Wish program from American Express, access new emergency assistance referral services and enjoy a special suite of premium benefits with the new Bloomingdale's Premium Travel Services.

The new co-branded Bloomingdale's American Express Card will be issued by Citi, which also issues the Bloomingdale's store credit card.

"With the Bloomingdale's American Express Card, our Cardholders can enjoy the same great Insider rewards and services that they have always had when shopping at Bloomingdale's, as well as many new benefits and services through our co-brand relationship with American Express," said Frank S. Berman, Bloomingdale's senior vice president for marketing.

"Our Cardholders can receive even more value from their cards with the brand new benefits and services that are now offered when shopping outside of Bloomingdale's. For example, in celebration of our launch, active rewards-earning Cardholders can get double rewards through the end of this year on gas, grocery and drugstore purchases, and existing non-rewards earning Cardholders can receive a $25 statement credit when they spend $500 or more outside of Bloomingdale's before October 31," added Berman.

Bloomingdale's American Express Cardholders can enjoy:

  • Insider Rewards, which add up to $25 reward certificates for rewards-earning Cardholders;
  • Insider Services, such as free shipping to a single address for purchases of $150 or more on, excluding furniture, mattresses and area rugs;
  • Special savings certificates worth up to $925 when shopping at Bloomingdale's during the HOT event (9/10 - 9/19);
  • A complimentary coach companion airfare voucher from one of 19 participating airlines when spending $500 at Bloomingdale's on the Bloomingdale's American Express Card during the opening weekend of Bloomingdale's HOT event, 9/10-9/12;
  • 15% back from the total bill at participating restaurants from September 6 through December 31, 2010*;
  • Double rewards through the end of 2010 on gas, groceries and drugstore purchases for active rewards-earning Cardholders**;
  • A $25 statement credit when spending $500 or more outside of Bloomingdale's before the end of October 2010 for existing non-rewards earning Cardholders;
  • Daily Wish from American Express, which brings great, hand-picked products - from travel to electronics - at up to 50% off;
  • Emergency assistance referral services when traveling across the country or around the world; and
  • Bloomingdale's Premium Travel Services, which deliver thousands of dollars in exceptional savings through Best Available Rates and complimentary room upgrades at hundreds of leading hotels around the world, and up to 25% off car rental bookings.

"We are delighted to bring these exciting new benefits and services to Bloomingdale's Cardholders," said William Stredwick, vice president and general manager, American Express Global Network Services. "In addition, as the exclusive network for Bloomingdale's new co-branded cards, American Express is able to further strengthen its position as the network of choice for loyal, high-spending customers."

New Bloomingdale's American Express Cards will replace existing Bloomingdale's Visa cards. The new cards will be sent to customers by the end of September 2010, and customers will be notified of this change in advance.

Existing balances, account information, credit limits and loyalty program rewards points will remain the same under a new account number. Customers who hold a Bloomingdale's store credit card (not co-branded, also issued by Citi) will see no change, and those cards will continue to be accepted only at Bloomingdale's.


*Registration required. Cardholders who register will receive an automatic statement credit of 15% of their total dining bill (including taxes and tip) whenever they use their Bloomingdale's American Express Card at participating locations, until they reach a cumulative maximum credit of $25.00.

**Through the end of 2010, active rewards-earning Cardholders can receive double rewards (2%) when using their Bloomingdale's American Express Card to make out-of-store purchases at gas stations, grocery stores and drugstores.

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. (NYSE:M). It was founded in 1872 and currently operates 41 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California. In addition, in 2010 Bloomingdale's opened its first international location in Dubai and will open four US outlet stores. Be sure to follow Bloomingdale's on Facebook ( or Twitter (, and for more information, or to shop any time, visit

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Since 1996, American Express has been pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide. American Express has now established 128 partnerships in 130 markets across the world. Learn more at

All statements in this press release that are not statements of historical fact are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of Macy's management and are subject to significant risks and uncertainties. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained in this release because of a variety of factors, including conditions to, or changes in the timing of, proposed transactions, prevailing interest rates, changes in expected synergies, cost savings and non-recurring charges, competitive pressures from specialty stores, general merchandise stores, manufacturers' outlets, off-price and discount stores, new and established forms of home shopping (including the Internet, mail-order catalogs and television) and general consumer spending levels, including the impact of the availability and level of consumer debt, the effect of weather and other factors identified in documents filed by the company with the Securities and Exchange Commission.

SOURCE: Macy's, Inc.

Marissa Vitagliano, 212-705-2439
American Express
Nina Chang, +44 (0) 1273 216826