The Ideology collection mirrors Cheryl’s inspiring ability to bring talent, determination, and style to both her personal and professional lives. Cheryl signed a yearlong deal with Ideology to be the line’s exclusive brand ambassador. “Cheryl is a gifted artist and a champion dancer, but there’s also something genuine and relatable about her. I think the Ideology customer will respond to her energy and down-to-earth sensibility as much as to her very impressive achievements,” states
For Spring 2012, Ideology offers an energizing color palette of hot pink, lime green, and rich magenta across clothes designed for the woman who wants to sweat, stretch, or just relax. Standout pieces include the Hourglass Tank, specially constructed to provide a flattering hourglass shape; Full-Length Pants, ideal for yoga, made with 4-way stretch for easy movement; a Seamless Sports Bra with wicking and antimicrobial protection; a sleek, water-resistant Cinched Waist Parka with a drawstring hood and contrast-color zippers, and a chic Dolman Sleeve Topper to throw on after the gym. The collection of jackets, sweatshirts, tops, bras, pants, shorts, and accessories ranges from
ABOUT MACY’S
Source:
Macy’s Media Relations
Julie Strider, 646-429-5213
julie.strider@macys.com
or
Alison Kmiotek, 646-429-7449
alison.kmiotek@macys.com
Released November 15, 2011