NEW YORK--(BUSINESS WIRE)--Nov. 15, 2011-- Ideology, a new brand of activewear, will debut this spring exclusively at Macy’s. The line is designed for the active lifestyle and offers versatile, mix-and-match pieces that combine fashion-forward style with technical features that maximize performance and comfort. Cheryl Burke, renowned professional dancer and two-time winner of Dancing with the Stars, will serve as the face of the new brand.
The Ideology collection mirrors Cheryl’s inspiring ability to bring talent, determination, and style to both her personal and professional lives. Cheryl signed a yearlong deal with Ideology to be the line’s exclusive brand ambassador. “Cheryl is a gifted artist and a champion dancer, but there’s also something genuine and relatable about her. I think the Ideology customer will respond to her energy and down-to-earth sensibility as much as to her very impressive achievements,” states Nancy Slavin, Senior VP of Marketing for Macy’s Merchandising Group. Ideology is the first activewear brand to be exclusive to Macy’s and will be priced to offer great value.
For Spring 2012, Ideology offers an energizing color palette of hot pink, lime green, and rich magenta across clothes designed for the woman who wants to sweat, stretch, or just relax. Standout pieces include the Hourglass Tank, specially constructed to provide a flattering hourglass shape; Full-Length Pants, ideal for yoga, made with 4-way stretch for easy movement; a Seamless Sports Bra with wicking and antimicrobial protection; a sleek, water-resistant Cinched Waist Parka with a drawstring hood and contrast-color zippers, and a chic Dolman Sleeve Topper to throw on after the gym. The collection of jackets, sweatshirts, tops, bras, pants, shorts, and accessories ranges from $7.98 to $58.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
Macy’s Media Relations
Julie Strider, 646-429-5213
Alison Kmiotek, 646-429-7449
Released November 15, 2011