NEW YORK, Feb 29, 2012 (BUSINESS WIRE) --Today in conjunction with fMC, a Facebook event for marketers, Macy's (NYSE: M) unveiled the launch of its new Facebook^(R) Page. As one of the first retail brands to shift to Facebook's new Page format, Macy's will share the colorful history of its brand, as well as the company's current news and initiatives, through the more visual and dynamic storytelling of Page timeline.

"Storytelling is such an intrinsic part of Macy's DNA, and Macy's Facebook Page allows us to give our fans a platform where they can share their own stories and memories about their experiences at Macy's - whether shopping for a special outfit, visiting Santa or watching Macy's Thanksgiving Day Parade with family," says Martine Reardon, chief marketing officer of Macy's.

Fans and visitors to Macy's Facebook Page will notice the following changes: oversized visual cover photo with larger visuals for tabs, Friend Activity featuring what your friends are saying about Macy's, larger stories (highlights a photo or video album with a doublewide image), pin posts (keeps a post at the top of Macy's Page for seven days), and a milestones photo and content timeline with key moments in Macy's over 150-year history.

With more than 4.5 million fans, Macy's Facebook Page can be found at facebook.com/macys.

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

Facebook^(R) is a registered trademark of Facebook, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50186456&lang=en

SOURCE: Macy's, Inc.

Macy's, Inc.
Holly Thomas, 646-429-5250
holly.thomas@macys.com

Released February 29, 2012