Discover "O Mercado, the Market at Macy's," a Curated Shop of Exclusive Brazilian Product
Brazil-inspired collections, that include "Francisco Costa for Calvin Klein," "FALCHI by Falchi," Seu Jorge and Rachel Roy for Rachel Rachel Roy, Cecilia Prado and more, available in limited-edition capsules starting in May
NEW YORK, Apr 17, 2012 (BUSINESS WIRE) --Macy's (NYSE:M) today announced details on the launch of "O Mercado, the Market at Macy's" - a curated shop of Brazilian products and the next installation of the retailer's "Brasil: A Magical Journey" campaign, which will officially kick off on May 16. Featuring exclusive, limited-edition items, both inspired by and made in Brazil, the store-within-a-store marketplace will recreate the fun and festive atmosphere of the captivating country. Debuting on April 22 in approximately 300 Macy's stores and on macys.com, "O Mercado, the Market at Macy's" will bring authentic Brazilian product to Macy's customers, with 10 percent of the sale price of every product sold within "O Mercado, the Market at Macy's," both in-store and online, benefitting The Nature Conservancy and its efforts to protect the Brazilian Amazon rainforest.
"Brazil's burgeoning international appeal and enchanting culture inspired us to create a unique shopping environment that will bring even more newness, color and excitement to our stores," said Martine Reardon, Macy's chief marketing officer. "From stylish apparel and accessories, hot beauty finds and chic home goods, 'O Mercado, the Market at Macy's' will excite our customers' sense of discovery by providing an unexpected assortment of Brazilian products, most of which can't be purchased outside of Brazil."
In addition to "O Mercado," Macy's has partnered with renowned Brazilian designers, as well as Macy's own designers, to create unique merchandise offerings that will begin appearing in select stores and online beginning in May. Products include limited-edition women's and men's apparel, home and accessory pieces emblematic of the designers' signature styles, made in or inspired by Brazilian color, prints and silhouettes. Designer collaborations will include a "Francisco Costa for Calvin Klein" dress capsule exclusively designed by Mr. Costa, the Women's Creative Director of Calvin Klein Collection; "FALCHI by Falchi" featuring handbags, shoes, fashion jewelry and scarves by Carlos Falchi; footwear, handbags, fashion jewelry and apparel by Seu Jorge and Rachel Roy for Rachel Rachel Roy, Neon, Cecilia Prado, "Hermanny" by Paula Hermanny, and Brazilian swim manufacturers, Sauipe, Despi and ANK. Additionally, the existing Calvin Klein line will offer a range of Brazil-themed men's and women's apparel items designed by Kevin Carrigan, the brands' Creative Director, as well as a selection of underwear, shoes and accessories.
"O Mercado, the Market at Macy's" will feature a variety of merchandise categories, including fashion, home, beauty and accessories that have been selected to create an inviting main floor environment in approximately 300 Macy's stores. With prices starting at $5, these curated shops will carry approximately 100 exclusive items, giving customers the opportunity to experience a broad array of the distinctive spirit of Brazilian culture. Additionally, through a partnership with The Nature Conservancy (nature.org), one of the world's leading global conservation organizations, Macy's will also help raise funds to protect the Brazilian Amazon rainforest. For more than 60 years, The Nature Conservancy has worked to conserve the lands and waters on which all life depends, and since 2001, has worked in the Amazon rainforest to protect important, fragile habitats while ensuring sustainable livelihoods of local people. With this partnership, Macy's goal is to generate awareness of the topic and raise funds by donating 10 percent of the sale price of every product sold within "O Mercado, the Market at Macy's" from April 22 through July 15 to The Nature Conservancy.
"O Mercado, the Market at Macy's" will include product from:
Art da Terra - Through the use of indigenous fiber materials like buri and organic golden grass (capim dourado), found only in Brazil, Art da Terra creates handcrafted costume and fashion jewelry and handbags. The technique of intertwining golden grass, natural fibers and textiles into intricate designs by hand adds distinctive character to Art da Terra's creations.
Brazilets - Wish ribbon bracelets are a 200-year-old tradition from mystical Bahia, Brazil. Worn throughout Latin America, they have spiritual significance for all who wear them. Wrap your Brazilets bracelet around your wrist and tie three knots, making a wish with each knot. When the ribbons naturally break down and fall off, it is believed that your three wishes will come true.
Ecoarts - An arts and crafts initiative that brings together governmental and non-governmental organizations in Brazil to promote the richness and complexity of Brazilian culture through innovative decorative arts, gifts and artworks, all Ecoarts offerings share the philosophy of recycle, reuse or reduce, the key pillars of sustainability.
Garoto - Garoto has grown to become one of the largest chocolate manufacturers in the southern hemisphere offering more than 100 different premium quality products, including various luscious, wrapped chocolate candies, chocolate bonbons, chocolate bars, ice cream treats, hard candies and chocolate powders.
Isabela Capeto - Known as one of the most talented designers of Brazil's new generation, Isabela Capeto's creations are timeless and full of personality. Each item is a work of art; handmade, often recycled, dyed or plisse, with embellishments of vintage fabric trims.
Lanno - The handmade jewelry of the Lanno brand is seen and produced as true works of art. The design of every piece infuses rhythm and color, bringing lightness and volume through the use of natural raw materials.
Marcelo Rosenbaum - The well-known architect and designer from São Paulo creates whimsical and graphic tabletop objects that tell stories by referencing personal memories and cultural roots that boost self-esteem.
Maria Oiticica - From Brazilian raw materials to handcrafted jewelry, Maria Oiticica's pieces are made of natural components, such as seeds and pods gathered from the floor of the Amazon. Her work is defined as "biojewels," and has direct impact on environmental conservation, as local communities rely on the harvest of fallen fruit seeds.
Natura Ekos - Innovative and unique in leading the charge on bio-diversity, social responsibility and sustainable ingredients from Brazil, Natura Ekos effectively practices the essence of sustainability. For that reason, their beauty products are developed with a commitment to integrate the person's total self - physically, emotionally, intellectually and spiritually - and persons in all of their contexts - family, work, community and nature.
Parceria Carioca - A mix of Brazilian real craftwork from Brazilian co-ops, Parceria curates contemporary designs combined to create light and fun pieces expressed in strong colors and exclusive prints. Designer Flavia Torres creates pieces that are handmade by members of the communities on the outskirts of Rio de Janeiro, where the opportunity to work while learning a craft is making a difference.
Phebo - Phebo, Brazil's first fragrance and luxury perfume house, was born in Belem (in the Amazon region) during the early 1930's. The brand has maintained its trendsetter image over the years and is cherished by generations of Brazilians, with endorsements by famous Brazilian fashion designers. Known for its quality, all Phebo products are 100 percent vegetable-based, paraben-free, not tested on animals and produced in the Amazon. The brand's portfolio includes a large variety of products, including soaps, moisturizers, perfumes, eau de colognes, diffusers, candles, etc.
Pilão - Pilão is the leader in sales of coffee in Brazil offering a full line of products that provide a choice of flavor and aroma for every moment of life.
Sol de Janeiro - Sol de Janeiro develops highly sensorial sun protection and beauty care products that live up to the dream of a beautiful Brazilian beach. Sol de Janeiro provides top performance, trustworthy and innovative products that delight, comfort and reflect the beauty and purity of a natural Brazilian beach experience.
Macy's "Brasil" campaign is made possible in part through partnerships with Calvin Klein, Apex-Brasil, Delta Air Lines, Pestana Hotels and Resorts and Globo TV. For more information about Macy's "Brasil" campaign, including hi-res images, please visit magicbulletmedia.com/MNR/MacysBrasil/. Beginning April 22, Macy's customers can purchase "O Mercado, the Market at Macy's" product by visiting macys.com/brasil.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
About The Nature Conservancy
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.
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Released April 17, 2012