NEW YORK--(BUSINESS WIRE)--Oct. 16, 2012-- From their sewer lair to the streets of Manhattan, the world’s most famous heroes in a half shell are ready to save the day at the 86th annual Macy’s Thanksgiving Day Parade®. On Thursday, November 22nd, Nickelodeon’s Teenage Mutant Ninja Turtles will delight millions of spectators aboard a new float in the Turkey Day procession.
“We are very excited to welcome the Teenage Mutant Ninja Turtles to the line-up this year, where a new generation of fans will enjoy their ninja moves and action-packed adventures,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “This amazing float will be a dazzling experience for spectators who will have a front row seat for their Thanksgiving Day journey.”
“Millions of families around the country will come together for the annual tradition of watching Macy’s Thanksgiving Day Parade and we couldn’t be more thrilled to once again partner with Macy’s to bring the Teenage Mutant Ninja Turtles to life,” said Pam Kaufman, chief marketing officer, Nickelodeon Group. “Our new Teenage Mutant Ninja Turtles series has really struck a chord with fans and this spectacular float will offer them an exciting Nickelodeon entertainment experience.”
Teenage Mutant Ninja Turtles is based on four mutant turtles—Leonardo, Donatello, Raphael and Michelangelo, who have been trained in the art of ninjutsu by their sensei, Splinter. Designed by the artists of Macy’s Parade Studio, the new float, unfolding with breathtaking ninja precision, will feature a spectacular dark cityscape including roof tops, fire escapes, window ledges and a zip line down telephone wires.
Nickelodeon’s Teenage Mutant Ninja Turtles premiered on Sept. 29 and was an instant hit, drawing almost 12 million viewers during its premiere weekend. The new Teenage Mutant Ninja Turtles series is funnier and “ninja-ier” than ever before. The action comedy explores the camaraderie of four teenage brothers learning to rely on one another as they unravel the mystery of their existence and train to become the heroes they’re destined to be. The series airs regularly on Saturdays at 11 a.m. on Nickelodeon.
The 86th annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 22, 2012 from 9 a.m. – noon in all time zones.
About the Macy’s Thanksgiving Day Parade (NYSE: M):
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 80 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50443076&lang=en
Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Thamar Romero, 212-846-7491
Released October 16, 2012