Calling All Charities! Macy’s Hosts Seventh Annual “Shop For A Cause”

Macy’s helps local charities raise funds and awareness for important causes through annual charity shopping event

NEW YORK--(BUSINESS WIRE)-- Macy’s (NYSE:M) is calling all charities, inviting them to participate in Macy’s seventh annual “Shop For A Cause” charity shopping event. Macy’s 2012 Shop For A Cause will take place on Aug. 25, 2012, but charity sign-up begins now. Macy’s Shop For A Cause is a unique one-day-only shopping event created to support local charities’ fundraising efforts, which have helped raised more than $42 million for charities across the country since 2006.

To participate in Shop For A Cause, qualified charitable organizations should log onto and apply online. In order to qualify to participate in the event, charitable organizations must have a 501(c) 3 or other recognized tax-exempt status. Macy’s will then provide participating organizations with shopping passes to sell for $5 each. The organization will keep 100 percent of every ticket it sells. The more tickets sold by each organization, the more money it will raise!

By purchasing a shopping pass directly from a charity, customers support their favorite causes while enjoying a day of spectacular discounts, entertainment and special events. Pass holders will enjoy special discounts on most regular, sale and clearance purchases all day. (Some exclusions apply.)

Participating charities are able to start selling Shop For A Cause passes now. Shopping passes will also be sold at Macy’s stores beginning Aug. 18 through Aug. 25, 2012, and at on Aug. 25, 2012, with 100 percent of the proceeds from Macy’s and sales of the pass to benefit the March of Dimes Foundation®, the leading nonprofit organization on pregnancy and baby health.

Customers who would like to purchase a ticket to benefit a specific non-profit organization can also find a list of participating charities at

“Giving back is a cornerstone of Macy’s culture, and through our annual Shop For A Cause program Macy’s has been able to raise more than $42 million for local and national charities that are meaningful for our customers and associates,” said Martine Reardon, Macy’s chief marketing officer. “We are proud to offer our customers a simple way to make a positive difference in their communities while enjoying great savings at Macy’s. Our customers’ ongoing support is an inspiration, and we hope to continue making an impact for years to come.”

For more information about Macy’s Shop For A Cause event and how to participate, visit

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

Holly Thomas, 646-429-5250
Julie Strider, 646-429-5213

Source: Macy's