Macy’s Downtown Flagships Showcase a Floral Spectacular In New York, Philadelphia, Chicago, Minneapolis and San Francisco
For the first-time ever, Macy’s Flower Show in New York City will be presented in a magnificent tent on Broadway Plaza
NEW YORK--(BUSINESS WIRE)-- This spring a beautiful tropical paradise will blossom with majestic flora at the annual Macy’s Flower Show®. Set to bring a floral wonderland filled with brilliant colors, aroma and textures, Brasil: Gardens in Paradise will showcase a rainforest of treasures at five Macy’s flagship locations nationwide including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco. From Sunday, March 25 through Sunday, April 7, 2012, these iconic Macy’s stores will be home to exotic floral displays that celebrate the remarkable beauty and landscapes native to Brasil.
Macy's Flower Show, Brasil: Gardens in Paradise heralds the spring season in New York, Philadelphia, Minneapolis, Chicago, and San Francisco (Photo: Business Wire)
“This year, a tour through Macy’s Flower Show is a tour through Brasil. Our vast, landscaped gardens reflect everything from the dense rainforests of the Amazon, to colonial Brasil, as well as the colorful inner cities and the beautiful gardens framed by the starkly modern architecture of Brasilia,” said Robin Hall, senior vice president of Macy’s Entertainment Group.
For more than 60 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lush gardens that showcase millions of live flowers, plants and trees from around the globe. Blooming in unison despite the various climates from which they may originate, Macy’s Flower Show offers a one-of-a-kind opportunity to enjoy these magnificent blooms together in an unexpected setting. From store countertops to specially- designed architecture and full-scale auditorium landscaping, Macy’s Flower Show is presented in a unique fashion at each of the five locations. For the first-time ever this year, while Macy’s flagship store undergoes a renovation effort, Macy’s Flower Show in New York City will be presented inside a magnificent tent in the Broadway Plaza at Herald Square. Additionally, the floral presentation at Macy’s State Street in Chicago will sprout anew on the ninth floor of the landmark store.
Showcasing the wonder of Brasil through lush tropical garden presentations that depict its unique landscape, culture and famed celebrations, Macy’s Flower Show will be a feast for the senses. From the Amazon rainforest and the samba pulse of Rio de Janeiro, to its legendary Carnival celebration, a South American botanic wonder will take root in the heart of the city. The design of this year’s show takes inspiration from the famed works of Brazilian landscape architect Roberto Burle Marx. During his lifetime, Mr. Marx’s nature-based, modernist aesthetic brought splendor to international urban landscapes from Copacabana Beach to Kuala Lumpur. This unique urban meets nature combination will serve as a blueprint for the show’s architecture and landscaping.
Welcoming spectators to the gardens in paradise will be a stunning multicolored 10-foot tall toucan. Regarding the jaw-dropping centerpieces Robin Hall commented, “The signature of each of Macy’s five Flower Shows this year will be a huge brilliantly colored topiary toucan created from organic materials like button flowers and exotic black leaves that along with the glorious gardens will truly capture the color, complexity and the diversity of this vibrant South American country.”
In addition to serving as the official celebration for the start of the spring season, Macy’s Flower Show is also a prime showcase for some of the nation’s most renowned floral and entertaining designers. These décor wizards will bring to life the rotating Flower Show favorite, Bouquet of the Day. The one-of-kind floral creations are stunning centerpieces that each convey the personal style of the designer, whether traditional, contemporary or abstract. These limited-time masterpieces are always a highlight of the show and will be in place at all five shows nationwide.
The floral extravaganza also extends to some of Macy’s famed store windows. In select locations, the windows also will be transformed into vibrant living gardens depicting scenes from Brasil’s world-famous Carnival. Extraordinary gardens will also sprout at various locations in store including the Gucci specialty garden that will feature blooms reminiscent of the signature scent from the new spring fragrances. The Macy’s Flower Show is also the perfect backdrop for two weeks of in-store special events, including fashion shows, cooking demonstrations and celebrity appearances that will delight floral fanatics while celebrating the rejuvenating power of the season.
Free to the public, Macy’s Flower Show will be open during regular store hours.
Macy’s Flower Show (NYSE:M) is made possible in part through partnerships with NYC & Co., and Bachman’s (Downtown Minneapolis). Flora by Gucci, the Garden Collection is the official fragrance of the Macy’s Flower Show. For additional information about these events contact the Macy’s Flower Show Hotline at (212) 494-4495, or visit macys.com/flowershow.
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Orlando Veras, 646-429-7450
Released March 20, 2012