"Towers of Flowers" Take Macy's Flower Show(R) to New Heights

SUNDAY, MARCH 27 - SUNDAY, APRIL 10, 2011

MACY'S FLAGSHIPS IN NEW YORK, PHILADELPHIA, CHICAGO, MINNEAPOLIS AND SAN FRANCISCO

For the first-time ever, Macy's will begin a floral tradition at its Metro Center store in Washington, DC with the opening of MACY'S CHERRY BLOSSOM SHOW

-In celebration of the traditional spring wedding season, Macy's Flower Show will pay tribute to the upcoming nuptials of Prince William with special Royal Wedding-themed table top displays featuring the Lenox(R) and Marchesa by Lenox Collections-

NEW YORK--(BUSINESS WIRE)-- Spring will take root, bloom and tower above a floral wonderland filled with brilliant colors, textures and the sweet smell of the season at Macy's Flower Show(R) 2011. Macy's (NYSE:M) famed annual tradition, themed this year - Towers of Flowers, returns to usher in the era of renewal. With exotic floral displays and remarkable landscaped gardens from all over the world, Macy's Flower Show will take over five stores including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco. For the first-time ever, through a partnership with the National Cherry Blossom Festival, Macy's will present a floral fantasy at its Metro Center location in Washington, DC., as Macy's Cherry Blossom Show sprouts alongside the five traditional floral spectaculars nationwide from March 27 through April 10, 2011.

Macy's Flower Show takes to new heights as "Towers of Flowers" soar at six Macy's flagships from Sunday, March 27th through Sunday, April 10th. (Photo: Business Wire)

"Macy's 2011 Flower Show will be the largest and most ambitious effort in the show's history," said Robin Hall, executive producer of the annual event. "Our five flagship shows in New York City, Philadelphia, Chicago, Minneapolis and San Francisco with be joined by an all new show this year, in Washington D.C., one that is being created as an extension of the National Cherry Blossom Festival." Hall added, "In the course of its two-week run, the Macy's Cherry Blossom Show at Metro Center will feature a total of 60 pink Akame and white Snow Goose Cherries, two delicate species that are not part of the show in the Tidal Basin." On the D.C. Show, Hall concluded, "Macy's main floor will be transformed by this exquisite landscape of soft color punctuated with a series of beautiful Japanese gardens."

For more than 60 years, Macy's Flower Show has delighted generations of floral aficionados with spectacular presentations of lush gardens that showcase millions of live flowers, plants and trees from around the globe. Blooming in unison despite the various climates from which they may originate, Macy's Flower Show offers a one-of-a-kind opportunity to enjoy these magnificent blooms together in an unexpected setting.

The 2011 Macy's Flower Show - Towers of Flowers - will reach new heights and horizons with incredible elements that make the theme soar. From floral-infused renderings of fortified architecture and world-famous landmarks such as the Eiffel Tower, leaning Tower of Pisa and the Hancock Tower in Chicago, to historic forts and towers of fantasy including Jack and the Beanstalk, the Flower Show promises to take winter-weary spectators on a tour of towering spectacles.

As a special tribute to the spring wedding of the season, Macy's Flower Show will celebrate the year's most anticipated nuptials, the royal wedding of Prince William. Via especially themed Royal Wedding table setting displays, Macy's will bring the excitement of wedding preparations to the home departments of the five flagship Flower Show destinations. The royal wedding is not just the marriage of Prince William and Kate Middleton; it's the joining of table top fashion and modern, classic style. Featuring designs from Lenox(R) and the Marchesa by Lenox collections, the inspired displays combine regal touches of gold accents and florals to bring royalty home this season.

In addition to serving as the official celebration for the start of the spring season, Macy's Flower Show will also showcase some of the nation's most renowned floral and entertaining designers. These decor wizards will bring to life a rotating Flower Show favorite - the Bouquet of the Day. The one-of-kind creations are stunning centerpieces that each convey the personal style of the designer - whether traditional, contemporary or abstract. These limited-time floral masterpieces are always a highlight of the show and will be in place at all six presentations nationwide. In addition, to celebrate the new Sunglass Hut shops opening within Macy's locations nationwide, special Sunglass Hut gardens will sprout at all show locations with the latest must-have sun wear accessories.

The floral extravaganza also extends to some of Macy's famed store windows. In select locations, the windows will be transformed into vibrant living gardens. The springtime fun includes two weeks of in-store special events including fashion shows, cooking demonstrations and celebrity appearances that will delight floral fanatics while celebrating the rejuvenating power of the season. To get the public in the mood for the spring awakening, for the first time ever, Macy's Flower Show will scent its event advertising through a unique fragrance technology by partner Celessence(TM). The refreshing scent - a combination of lavender and chamomile, will give the public a preview of the lush garden smells that await their visit to the show.

Free to the public, Macy's Flower Show/Macy's Cherry Blossom Show will be open during regular store hours.

Macy's springtime floral presentations are produced in partnership with Bachman's (Downtown Minneapolis) and the National Cherry Blossom Festival (Washington, D.C.).

Additional visitor information is available by calling the Macy's Flower Show Hotline at (212) 494-4495, or by visiting www.macys.com/flowershow.

Media materials including press contacts, individual show descriptions, images, in-store events and partnerships can be found by visiting www.macys.com/pressroom.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6647311&lang=en


    Source: Macy's