Macy’s Kicks Off Ninth Annual National Thanks For Sharing Campaign

Macy’s 2011 holiday rewards program runs through Dec. 31, 2011

MIAMI--(BUSINESS WIRE)-- This week, Macy’s (NYSE:M) kicked off its ninth annual national Thanks For Sharing holiday rewards program, which allows customers to give back to charities in their communities when they enroll in the program at their favorite Macy’s store or on macys.com/thanksforsharing. Thanks For Sharing has supported communities nationwide with donations of more than $80 million over the last eight years.

“Macy’s Thanks For Sharing campaign continues to thrive as one of our most popular rewards programs and is a key initiative for our holiday season," said Martine Reardon, Macy’s senior vice president of marketing. “Thanks For Sharing represents the combined efforts of our customers, associates and charity partners and has made great strides in raising much needed funds for organizations in communities across the country, each of which counts on Macy’s financial contributions.”

In 2011, Thanks For Sharing will benefit four national charities; the American Heart Association’s Go Red For Women® movement to beat heart disease as the No. 1 killer of women, the Make-A-Wish Foundation® to help grant the wishes of children with life-threatening medical conditions, The Breast Cancer Research Foundation® which funds clinical and translational research to prevent and find a cure for breast cancer and Futures Without Violence®, formerly Family Violence Prevention Fund, which works to end violence against women, children and families around the world. A number of regional organizations will also benefit from Macy’s highly successful program, including organizations such as local Boys and Girls Clubs® and Big Brothers Big Sisters®.

Thanks For Sharing debuted as a key Macy’s initiative in 2003, offering a program from which customers benefit during the holiday season but from which charities benefit throughout the year. For a one-time $25 enrollment fee, Macy’s cardholders can earn rewards equal to 10 percent of most Macy’s and macys.com purchases made with their Macy’s credit card from the time of their enrollment through Dec. 31, 2011(some exclusions do apply, see stores or visit macys.com/thanksforsharing for details). For each Thanks For Sharing program member, Macy’s makes a $10 donation, up to a total of $15 million, to designated charities, with the first $3 million benefiting the Go Red for Women movement. Upon enrollment, customers will begin earning 10 percent rewards on their qualified Macy’s purchases that are made on their enrolled Macy’s credit cards through the end of the year.

Beginning in February 2012, individuals enrolled in Thanks For Sharing will receive their accumulated rewards in the form of a Macy’s gift card, which can be used at any Macy’s store or on macys.com. Details on rewards components of the program also are available online at macys.com/thanksforsharing or at Macy’s stores nationwide.

About the American Heart Association’s Go Red For Women movement
Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is preventable. GoRedForWomen.org, a premier source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy’s and Merck & Co., Inc.

About the Make-A-Wish Foundation®
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 62 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States since its inception. For more information, visit www.wish.org and discover how you can share the power of a wish®.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® (BCRF) was established in 1993 to advance the most promising breast cancer research worldwide that will help lead to prevention and a cure in our lifetime. In 2011-2012, BCRF grants will be supporting more than 185 dedicated researchers at major medical institutions across the globe. BCRF-funded scientists are responsible for many critical achievements. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country, having received 4-stars from Charity Navigator for nine consecutive years. Only 1 percent of over 5,500 evaluated charities have achieved this distinction. Furthermore, the Foundation continues to be designated an “A+” charity by The American Institute of Philanthropy. No other breast cancer organization has consistently received such high ratings. For more information about BCRF, visit www.bcrfcure.org.

Futures Without Violence, formerly Family Violence Prevention Fund
For more than 30 years, Futures Without Violence has led the way and set the pace for innovative education programs, public action campaigns, policy development and leadership training designed to end violence against women, children and families around the world. Instrumental in developing the landmark Violence Against Women Act passed by the U.S. Congress in 1994. Futures Without Violence has established an International Conference Center that will engage today’s diverse national and global leaders, stand with survivors, and continue working to break the silence around gender-based violence. Learn more at www.futureswithoutviolence.org.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

Macy’s Media Relations
Melissa Goff, 305-577-2171
Melissa.Goff@macys.com

Source: Macy’s, Inc.