Macy’s to “Go Red” for Ninth Year!

A special Wear Red Sale shopping event kicks off the campaign that includes exclusive red dress designs and a Valentine’s Day social media campaign, all to fashionably raise funds for the American Heart Association’s Go Red For Women® movement

NEW YORK--(BUSINESS WIRE)-- Macy’s (NYSE:M) continues to show its love for the American Heart Association’s Go Red For Women movement and will commemorate American Heart Month with the annual Wear Red Sale, a collection of exclusive red dresses designed to benefit the cause, red-inspired in-store events, and a heartfelt social media campaign. As a founding national sponsor of the movement, Macy’s has raised more than $28 million for Go Red in the fight against heart disease. Building on the success of last year’s “Go Red Dress” by I·N·C International Concepts®, American Heart Month in 2012 will prove to be more fashionable than ever with the addition of exclusive red dresses from Alfani, Charter Club and I·N·C. The red dresses will be available in select stores and at in time to celebrate National Wear Red Day on Friday, Feb. 3, 2012.

Macy's "Go Red" Dress by I.N.C. International Concepts, $69.50 (Photo: Business Wire)

"At Macy's, we stay committed to the cause and take our role as national sponsor of the Go Red movement to heart. From the in-store experience with exclusive fashions and events, to social media campaigns, we are always striving for fresh and innovative ways to raise funds and to motivate and educate our customers and associates on the importance of heart-healthy lifestyles,” says Martine Reardon, Macy’s executive vice president of Marketing. “Since 2004, we have raised over $28 million for the American Heart Association, helping to fund their life-saving research and raise awareness amongst women of this life-threatening disease."

Heart disease is the No. 1 killer of women. Currently, some eight million women in the U.S. are living with heart disease, yet only one in six American women believes that heart disease is her greatest health threat. In 2004, Macy’s announced its national sponsorship of the Go Red For Women movement and its commitment to educating customers about heart disease and its affects on women. Since then, Macy’s has continued to raise funds to support educational efforts and breakthrough research by the American Heart Association.

Each year, Macy’s reinforces its dedication to this cause by implementing new and exciting in-store events, on-line promotions and offering Go Red-themed merchandise to motivate women to get serious about making healthy choices to prevent heart disease. This year’s program is more diverse and directed toward reaching women in every aspect of their lives.

“For nine consecutive years, Macy’s has remained committed to AHA’s mission through continued support of the Go Red For Women movement,” said William H. Roach Jr., Chairman of the Board of the American Heart Association. “We’re grateful for Macy’s financial contributions and nationwide activation, which have allowed Go Red For Women not only to uncover the truth about heart disease, but also to become the difference between life and death for many women.”

Wear Red Sale

In honor of American Heart Month and National Wear Red Day, customers wearing anything red – from an entire ensemble; to lipstick; to the signature Red Dress pin, will receive a special 20 percent or 10 percent discount on a wide assortment of merchandise at Macy’s stores nationwide, as part of the Wear Red Sale. However, even without wearing red, customers who still want to support Go Red For Women, as well as receive the special discount, can purchase the official Go Red For Women red dress lapel pin for $2 at any Macy’s store. All pin sales will directly benefit the American Heart Association’s Go Red For Women movement. The Wear Red Sale begins Wednesday, Feb. 1 thru Sunday, Feb. 5. Additional merchandise exclusions apply.

Red Dresses at Macy’s

Macy’s introduces three new red dress silhouettes, designed and produced exclusively by I·N·C International Concepts®, Alfani and Charter Club, each available only at select Macy’s stores and on The red dresses will retail from $69.50 to $89, with 10 percent of the purchase price of each dress sold between Jan. 29 and Feb. 25 donated to the American Heart Association. Macy’s makes it easy to dress for the cause and demonstrate heartfelt support for Go Red For Women!

Ready, Set, Go…..Red Dress Dash

The American Heart Association and Macy’s are inviting women to participate in the Go Red For Women Red Dress Dash to celebrate a heart-healthy lifestyle. The event will take place in various locations during the month of February. The National Launch event will take place at Macy’s Herald Square on Friday, Feb. 3 with Go Red For Women celebrity spokespersons Elizabeth Banks, Star Jones and Nick Verreos. To find a Red Dress Dash in your area and see the most up-to-date list of cities, visit

Heart to Heart - Go Red CONNECT Events

The American Heart Association and select Macy’s stores across the country are inviting women to special Go Red CONNECT events to share the choices they make to live a heart-healthy lifestyle, empowering others by example. Women who share their stories have a chance to become a spokesperson for the cause – representing Go Red For Women in marketing materials at events and on

Go Red CONNECT events will be held at Macy’s stores in many cities across the country, during the weekend of Feb. 3 - 5, and on other dates in February. To find a Go Red CONNECT event in your area and view the most up-to-date list of events, visit

And the Beat Goes On

Macy’s has helped the American Heart Association bring awareness to this movement, which speaks directly to women of diverse cultures and ethnicities. In 2008, the Macy’s Go Red For Women Multicultural Fund was created to specifically educate, promote and distribute good heart-health information to African-American and Hispanic women. The Fund’s goal is to reach these women through broadcast and print vehicles, as well as support education through the Multicultural Scholarship Fund. To date, Go Red For Women and Macy’s have worked with “Selecciones” magazine, Word Network TV and Radio One Inc. to produce grassroots events, public service announcements and literature to ensure their respective audiences are well informed.

Follow Your Heart and Share the Love on Facebook and Twitter

Start a conversation with the ones you love through Valentine’s Day-themed conversation hearts sent via Macy’s Facebook page. Beginning Feb. 1, fans can go to and choose from a variety of fun messages or be creative and design their own. For each virtual heart shared from Macy’s Facebook page through Feb. 14, Macy’s will donate $2 to the American Heart Association’s Go Red For Women movement. Macy’s Twitter followers can also share the love by tweeting #heart@Macys from Feb. 1 through Feb. 14, and Macy’s will donate $2 for each tweet, up to a maximum donation of $250,000 for both Facebook and Twitter participation. All donations benefit the American Heart Association’s Go Red For Women movement.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About Go Red For Women

Go Red For Women is the American Heart Association’s national movement, created by women, for women, dedicated to uncovering the truth about women and heart disease: heart disease can kill you or a woman you love. With more women dying of cardiovascular disease than all forms of cancer combined, we are committed to fighting this No. 1 killer that is preventable. For more information please visit or call 1-888-MY-HEART (1-888-694-3278). The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc, with additional support from our cause sponsors.

Photos/Multimedia Gallery Available:

Andrea Schwartz, 312-781-4333/
Heather Hannan, 312-781-4689/

Source: Macy’s