“Macy’s Million Dollar Makeover with Clinton Kelly” Starts Today!
Nationwide Call for Entries Kicks-off on facebook.com/macys
NEW YORK--(BUSINESS WIRE)-- Teaming up once again with America’s favorite lifestyle guru, Macy’s (NYSE:M) today launched the popular “Macy’s Million Dollar Makeover with Clinton Kelly.” After the inaugural contest awarded a Wenatchee, WA, teacher a life-changing makeover for her entire family in 2011, this year’s competition will be focused on contestants looking to make their dreams a reality in three areas: food, fashion and home. Awarding one deserving winner the makeover of a lifetime, Macy’s Million Dollar Makeover returns with a nationwide call for entries throughout the month of January, and an offer for several finalists to compete – with America voting – for the chance to win $1 million to make their personal dream come true!
Macy's Million Dollar Makeover with Clinton Kelly (Photo: Business Wire)
“I’m thrilled to be back hosting Macy’s Million Dollar Makeover,” said Clinton Kelly, Macy’s style expert and co-host of TLC’s “What Not to Wear” and ABC’s “The Chew.” “Last year was a whirlwind of excitement and has given me a renewed sense of accomplishment and enthusiasm. Not only will this year’s winner receive one million dollars, but we’re helping bring his or her dream to life!”
The call for entries begins Jan. 3 at www.facebook.com/macys and applications will be accepted through Jan. 31. After “liking” Macy’s Facebook page, entrants will be able to access the contest application and submit a short entry video about their goals and aspirations in the areas of food, fashion and home. Following the nationwide entry period, several finalists will be selected in early February to move on to the next round.
“Macy’s is not only America’s favorite fashion destination, but also an entertainment brand that seeks to offer our customers engaging programming and content,” said Martine Reardon, executive vice president of marketing for Macy’s. “Last year’s ‘Macy’s Million Dollar Makeover with Clinton Kelly’ generated more than 19,000 entries, and we're excited that we will again have the opportunity to help make a deserving individual’s dreams a reality."
“Macy’s Million Dollar Makeover with Clinton Kelly” is open to legal residents of the United States who are 18 years of age or older.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50118356&lang=en
Released January 3, 2012