Macy’s Hosts Seventh Annual “Shop For A Cause”

Customers support March of Dimes and local charities, and receive special Macy’s 25 percent discount savings pass

NEW YORK--(BUSINESS WIRE)-- Macy’s (NYSE:M) invites customers to participate in its seventh annual “Shop For A Cause” charity shopping event. “Shop For A Cause” will be offered at all Macy’s stores nationwide and on on Saturday, August 25, 2012. “Shop For A Cause” is Macy’s unique, one-day-only shopping event that was created to support local and national charities’ fundraising efforts, and has helped raise more than $42 million for charitable organizations across the country since 2006. Macy’s has designated March of Dimes, the leading nonprofit organization for pregnancy and baby health, as its national beneficiary of all proceeds of sales of “Shop For A Cause” savings passes in-stores and on

This year, more than 6,000 local charities have signed up to participate. By purchasing $5 “Shop For A Cause” savings passes from these organizations, customers support their favorite causes and receive 25 percent off on regular, sale and clearance merchandise, as well as 10 percent off watches, furniture, mattresses and area rugs in the store all day Saturday, August 25, and are eligible to win a $500 gift card. (See savings pass for discount exclusions and restrictions. No purchase necessary to participate in sweepstakes. Official rules and alternate means of entry for sweepstakes are available at all Macy’s locations.)

Each nonprofit organization participating in the shopping event will keep 100 percent of every savings pass it sells. For a list of all participating charities, please visit

“Giving back is a cornerstone of Macy’s culture, and through our annual ‘Shop For A Cause’ program, our customers have helped Macy’s raise more than $42 million for local and national charities,” said Martine Reardon, Macy’s chief marketing officer. “Our customers’ ongoing support is an inspiration and we are proud to offer them an effective, yet simple way to make a positive difference in their communities while enjoying great savings at Macy’s.”

Savings passes sold at Macy’s stores and on August 25 will benefit March of Dimes, which will receive 100 percent of the proceeds of every savings pass sold by Macy’s. Shopping passes are only sold by on August 25, but customers may purchase shopping passes in advance at all Macy’s stores now, and by purchasing a shopping pass instore, customers can support March of Dimes while enjoying a day of spectacular discounts, entertainment and special events.

“To have the support and commitment of a leading retailer like Macy’s is invaluable to our mission and our volunteers,” said Chad Royal-Pascoe, vice president, national strategic alliances and cause marketing for March of Dimes. Last year alone, Macy’s raised $3.2 million on behalf of mothers and babies. ‘Shop For A Cause’ demonstrates Macy’s corporate responsibility and support for the families across the country.”

For more information about Macy’s “Shop For A Cause” event, visit

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit or

Photos/Multimedia Gallery Available:

Holly Thomas, Media Relations, 646-429-5250

Source: Macy’s