Macy’s Brings Magical Holiday Story To Schools Across The Country Through “Yes, Virginia the Musical”
Sharing the inspiring message of its holiday “Believe” campaign, Macy’s announces school musical program, grant opportunities and interactive digital toolkit
NEW YORK--(BUSINESS WIRE)-- Macy’s (NYSE:M) original animated special, “Yes, Virginia” will be brought to life this holiday season as the retailer announces “Yes, Virginia The Musical,” an original program that will bring the uplifting story to school stages nationwide. Capturing the hearts of children and adults alike, this charming holiday tale takes the audience on a magical, musical adventure, created as part of the fifth anniversary of Macy’s celebrated “Believe” campaign. To help inspire, inform and support participating schools, Macy’s will provide a digital toolkit at yesvirginiamusical.com, equipped with free, downloadable scripts and scores, production reference materials and inspirational videos from celebrities and theater experts. Additionally, Macy’s will award $1,000 grants to 100 eligible schools to support their productions of the musical.
Macy's Presents "Yes, Virginia The Musical" World Premier Performance by Stagedoor Manor Performing Arts Training Center (Photo: Business Wire)
“’Yes, Virginia The Musical’ is an exciting new extension of Macy’s ‘Believe’ campaign, which supports Make-A-Wish® and aims to inspire goodwill and generosity during the holiday season and beyond,” said Martine Reardon, Macy’s chief marketing officer. “This school musical program is another way for Macy’s to entertain our customers, allowing us to share this beloved story with even more families this year, spreading the ‘Believe’ philosophy and giving our support to the performing arts in communities nationwide.”
Debuting as an animated special in 2009, “Yes, Virginia” was inspired by the true story of 8-year-old Virginia O’Hanlon, who in 1897 wrote a letter to the New York Sun newspaper asking if there is a Santa Claus. The Sun’s editor, Francis P. Church responded with a poignantly-worded essay on the importance of believing, including the famous lines “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …” His response became one of the most famous newspaper editorials of all time and served as the inspiration for Macy’s “Believe” campaign, which will celebrate its fifth anniversary this December. “Yes, Virginia The Musical” will take this popular story from the small screen to school stages nationwide, sharing a message of hope, love and generosity with families from coast-to-coast.
With many art and music education programs encountering financial cutbacks, Macy’s is making the script and score for “Yes, Virginia The Musical” available royalty-free to all schools and also will offer a grant program that will award each of 100 participating schools a $1,000 grant to support their production of the musical. The grants will be awarded to the first 100 eligible schools that complete the application process. While there is no cost for the script and score, schools that receive grants will be provided with these funds to help with various expenses, such as set production and costuming. From Aug. 15 through Sept. 13, interested schools can visit yesvirginiamusical.com to submit a grant application, as well as access a script, select songs and view inspirational videos featuring celebrities and experts sharing insider tips on everything from dealing with stage fright to blocking and vocal warm-ups.
Beginning in late September, schools nationwide will be able to access a digital toolkit that includes a full, interactive script, piano/vocal score, downloadable orchestral and vocal performance tracks and character summaries for “Yes, Virginia The Musical.” The digital toolkit will also feature helpful reference videos and images from the team at the renowned acting camp, Stagedoor Manor Performing Arts Training Center, which staged the first performances of “Yes, Virginia The Musical” on July 27 and July 28. These productions will also be featured in the digital toolkit with cast and crew interviews, a full performance video and images and scene clips throughout the downloadable script, creating an interactive experience as schools stage productions of their very own.
“Yes, Virginia” was created and produced by Macy's and JWT in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia. “Yes, Virginia The Musical” was adapted from the animated special and storybook by Chris Plehal, by Wesley Whatley (music) and William Schermerhorn (book and lyrics), the Emmy® Award-winning creative team behind the original song “Yes, Virginia (There is a Santa Claus).” “Yes, Virginia The Musical” received its world premiere at Stagedoor Manor, the world-renowned theater camp located in Loch Sheldrake, NY.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 212,000 wishes since its inception in 1980; nearly 14,000 in 2011 alone. Visit Make-A-Wish at wish.org and discover how you can share the power of a wish®.
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Released August 22, 2012