Macy’s “Shop For A Cause” Campaign Raises $4 Million

Macy’s gives back to March of Dimes and local charities through annual shopping event

NEW YORK--(BUSINESS WIRE)-- Macy’s (NYSE:M) today announced that it has raised $4 million for March of Dimes and various charitable organizations across the country as a result of the generous participation of customers nationwide in its 2012 “Shop For A Cause” event.

Now in its seventh year, “Shop For A Cause” is Macy’s unique, one-day-only shopping event that was created to support local and national charities’ fundraising efforts. Macy’s designated March of Dimes, the leading non-profit organization for pregnancy and baby health, as its national beneficiary of all proceeds of sales of “Shop For A Cause” savings passes in-stores and on To date, Macy’s Shop For A Cause has raised $46 million for thousands of charities across the country.

“‘Shop For A Cause’ represents a meaningful way for Macy’s and its customers to give back to the community by raising funds for organizations that do important work locally and nationally,” said Martine Reardon, Macy’s chief marketing officer. “We continue to be inspired by the millions of customers who support this program, and are proud to announce that $4 million was raised as a result of this year’s efforts.”

This year, more than 7,000 local charities signed up to participate. By purchasing $5 “Shop For A Cause” savings passes from these organizations, customers supported their favorite causes and received 25 percent off on regular, sale and clearance merchandise, as well as 10 percent off watches, furniture, mattresses and area rugs in the store all day on Saturday, Aug. 25, and were eligible to win a $500 gift card. (See savings pass for discount exclusions and restrictions. No purchase necessary to participate in sweepstakes. Official rules and alternate means of entry for sweepstakes are available at all Macy’s locations.)

For more information about Macy’s “Shop For A Cause” event, visit

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit or

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Macy’s Media Relations
Holly Thomas, 646-429-5250
Julie Strider, 646-429-5213

Source: Macy’s