Landmark Renovation of Macy’s Herald Square Debuts the Herald Square Café on 2

Exclusive coffee, champagne and chocolate to be served and savored while shopping The World’s Largest Shoe Floor

NEW YORK--(BUSINESS WIRE)-- As part of its landmark, multi-year, $400 million dollar renovation of Macy’s Herald Square, the iconic retailer debuts the Herald Square Café this week, just in time for the fall fashion season. Nestled within The World’s Largest Shoe Floor on 2, the Herald Square Café is a welcome addition to New York’s newest and premier shoe shopping destination. Tempting all five senses with exotic coffees, artisan chocolates and fine champagne, the Herald Square Cafe offers shoppers the ultimate trifecta of indulgence after browsing the “must-shop” destination of the fall 2012 season.

Providing the ideal shopping respite, the Herald Square Café will offer coffee connoisseurs an elevated coffee experience with rare varieties of Starbucks Reserve™ coffees brewed using the innovative Clover® brewing system, as well as Starbucks signature espresso beverages. In addition, a special selection of champagne from the celebrated cellars of Moët & Chandon will be available, as well as exquisite hand-crafted chocolates by Vosges Haut-Chocolat. A special assortment of savory and sweet menu items, along with a selection of red and white wines by the glass will round out the experience.

Visitors to the intimate 45 seat, 1,434 square-foot, custom-designed café will step into a sleek and chic environment of heritage marble with modern wood accents and dramatic lighting bringing a touch of warmth to the space. Curved banquettes upholstered in cream and gun-metal gray elegantly define the perimeter of the dining space providing inviting seating vignettes. A grand clock serves as a striking focal point overlooking the communal “champagne tasting table.” This clock has been fashioned in the mirror image of the original timepiece which overlooks Broadway Boulevard and has been keeping time for busy New Yorkers since the filming of “Miracle on 34th Street.” Natural light will illuminate the second floor space through the majestic historic windows which have been renovated and made visible to the public for the first time in decades. The café will operate during normal store hours.

According to Patti Lee, district vice president, general manager for Macy’s Herald Square, “Our goal in developing The World’s Largest Shoe Floor was to create the ultimate shoe shopping experience for the Macy’s customer. The Herald Square Café plays an integral role in this vision, elevating the shopping experience and resulting in a virtual wonderland of indulgence for our customers with amenities never before offered in the same setting. An incomparable assortment of the season’s hottest shoes, combined with the finest chocolates, coffee and champagne, all within arm’s reach--is there a shopping experience that is more indulgent, luxurious and fantasy-filled than that?”

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.

About Macy’s Herald Square

Macy’s Herald Square is New York City’s most iconic department store, welcoming more than 20 million visitors from around the world each year. The world-famous flagship is a retail institution known for its fashion and epic events -- most notably the Annual Macy’s Flower Show®; Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®. Built in 1902, the “World’s Largest Store” currently houses more than 1 million square-feet of retail space. In 2011, Macy’s Inc. announced that the store will increase its selling space to 1.2 million square-feet following an extensive four-year, 400 million dollar renovation. The renovation will transform the store into one of the most technologically advanced, fashion-forward and exciting destinations in the world with new designer departments, epicurean experiences and multi-level luxury shops.

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Macy's, Inc.
Marissa Nicolaescu, 646-429-5232

Source: Macy's, Inc.