Historic Renovation of Macy’s Herald Square Creates a World of Luxury with New Shops from Gucci, Burberry, and Longchamp
-Opening Holiday 2012-
NEW YORK--(BUSINESS WIRE)-- Macy's Herald Square, universally recognized as a pre-eminent global shopping destination, will reinvent its majestic Main Floor as the dramatic centerpiece of an unprecedented four-year, $400 million renovation. The epic redesign will welcome the world’s leading luxury brands Gucci, Burberry and Longchamp to one of the most celebrated retail crossroads in the world – Broadway & 34th St. The world-famous flagship will create a spectacular stage for fashion’s most iconic and internationally recognized brands with side-by-side, multi-level shops soaring three levels and spanning a city block - a first within a department store setting. Second only in scale to each brand’s own flagship location, the new luxury shops by Gucci, Burberry and Longchamp will now have a new midtown address at the World's Largest Store opening Holiday 2012.
Said Terry J. Lundgren, Macy’s Inc. chairman, president and chief executive officer, “Macy's is embarking upon what may be the largest and most extensive renovation of a single store in the history of retail. With the historic remodel of Macy’s Herald Square, we are proud to welcome the world’s leading brands in luxury goods – Gucci, Burberry and Longchamp to our flagship for the first time. I don't recall any retailer announcing a $400 million renovation! Our goal is for Macy's Herald Square to be not just the largest store, but the most exciting, most innovative, and most technologically-advanced fashion destination in the world.”
He added, “As an icon of New York City attracting visitors from around the world, Macy’s Herald Square is a unique stage for showcasing global brands to a worldwide audience of customers with a discerning sense of style. With more than 20 million visitors each year, these shops will become a ‘must see and shop’ destination for luxury. I am especially excited that these luxury shops will officially open as part of our reinvented Main Floor when shoppers are looking for handbags, shoes and leather goods for the holiday season.”
The magnitude of the reinvent will significantly enhance the entire in-store experience, ensuring that the World’s Largest Store continues as the preferred shopping destination worldwide. Macy’s Herald Square will be transformed and refashioned for the future with bold architectural design and aesthetic elements coupled with technological enhancements that will elevate the luxury shopping experience for its customers. Following the extensive remodel of Macy's Main Floor, Mezzanine and Second Levels, the reconfigured floor plan will create a visually stunning retail environment with side-by-side shops spanning multiple floors that frame the main Broadway entrance.
Macy's Main Floor will expand into luxury offerings presenting the latest handbag collections from the world’s most coveted brands – Gucci, Burberry and Longchamp. The luxury shop-in-shops will open into the World’s Largest Shoe Floor on 2 creating a distinct, signature retail experience.
Each shop will be customized with the finest structural details that will transcend the shopping experience into a new level of entertainment. The scope of the redesign will bring sweeping staircases and elevators, enhancing the customer experience within each shop. The new luxury shops will encompass the best of each brand’s store design and merchandise assortments as part of the first phase of Macy’s four-year renovation.
With the evolution of the Broadway building, the landmark store’s retail legacy as the pre-eminent showcase for apparel and accessories will be unparalleled with its unique presentation of prestige brands.
Gucci, the Italian luxury brand world-renowned for more than 90 years of incomparable luxury goods experience and craftsmanship, will open its first-ever shop within Macy’s Herald Square in a custom three-level space. Joining Gucci’s two other New York City landmark destinations on 5th Ave. and Madison Ave., the new shop will cater to the unique international clientele of the world-famous Herald Square. An impressive architectural endeavor spanning 6,200 square feet, the shop will feature a luxurious staircase and two-story façade. The new Gucci shop will offer a full range of exceptionally crafted accessories including handbags, small leather goods, women’s and men’s shoes, jewelry and watches.
With over 156 years of heritage, innovation and craftsmanship, Burberry will open a three-level space. The 3,600 square foot store will feature large and small leather goods, as well as heritage rainwear. Digitally advanced and true to form, the store will feature a two-story façade, which will incorporate the latest technology to project live feeds from seasonal runway shows and stream brand content.
Burberry, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
The French fashion staple will also be a new addition to Macy’s Herald Square. The 2-level space will bring the best of the brand’s assortment of handbags and leather goods to its 1,500 square foot in-store shop.
Longchamp was founded in Paris in 1948 by Jean Cassegrain. The company is still owned and run by the Cassegrain family. Diversified into luggage, handbags and accessories, Longchamp has asserted its fashion credentials with high-profile advertising campaigns, the creation of internationally desirable It-bags and the launch of complete shoes and ready-to-wear collections. Combining craftsmanship and innovation, Longchamp owns more than 236 exclusive boutiques worldwide and is available in more than 1,800 multi-brand stores in 100 countries.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.
Macy’s Herald Square is New York City’s most iconic department store, welcoming more than 20 million visitors from around the world each year. The world-famous flagship is a retail institution known for its fashion and epic events -- most notably the Annual Macy’s Flower Show®; Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®. Built in 1902, the “World’s Largest Store” currently houses more than 1 million square feet of retail space. In 2011, Macy’s Inc. announced that the store will increase its selling space to 1.2 million square feet following an extensive four-year, $400 million renovation. The renovation will transform the store into one of the most technologically-advanced, fashion-forward and exciting destinations in the world with new designer departments, epicurean experiences and multi-level luxury shops.
For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
Elina Kazan, 646-429-7448
Source: Macy's, Inc.
Released September 6, 2012