Macy’s and The Breast Cancer Research Foundation® Fight Back with Pink Product

Shop the cause at select Macy’s and on with pretty and powerful pink product to aid in the fight against breast cancer

NEW YORK--(BUSINESS WIRE)-- This October, Macy’s (NYSE: M) has once again partnered with The Breast Cancer Research Foundation® (BCRF) to draw attention, heighten awareness and raise funds in the fight against breast cancer. Throughout the month of October, women, survivors and others also affected by breast cancer will have a chance to acknowledge Breast Cancer Awareness month, and look good while doing good with commemorative pink products, including fashion, cosmetics and home merchandise.

I.N.C. International Concepts lace top, $59.50, available exclusively at Macy's and During the month of October, 5 percent of the purchase price will benefit The Breast Cancer Research Foundation. (Photo: Business Wire)

“Macy’s has a long-standing commitment to giving back and supporting causes that are important to the communities we live in,” said Martine Reardon, chief marketing officer for Macy’s. “Our more than 10 year partnership with BCRF demonstrates our ability to make magic by working effectively with our vendors, employees and customers to get involved and fight for a cure. We know that the small part we play in such a monumental cause will make a difference and help to save lives by funding research to end breast cancer forever.”

When looking for ways to support the cause, shop America’s department store for pink product from beloved designers and brands. Throughout October, Macy’s will host a dedicated space in 350 stores across the country and online at, aptly named the “Pink Shop,” featuring a variety of items that give back to causes devoted to awareness, education and research in the fight against breast cancer, including trench coats from Pink Envelope and pink-hued skinny denim from Celebrity Pink. Another way to think pink is with an eye-catching, leopard print lace top from I.N.C. International Concepts. Retailing for $59.50, 5 percent of the purchase price will go directly to BCRF. Check out Macy’s “Pink Shop” in store or online to select from a variety of items in fashion, beauty and home that all give the opportunity to make a contribution in the fight against breast cancer.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States in a year, resulting in approximately 40,000 deaths. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure. This year’s program is targeted to reaching customers in every aspect of their lives.

“The Breast Cancer Research Foundation is privileged to have Macy’s and its loyal customers join us in our fight against breast cancer,” said Myra J. Biblowit, President of The Breast Cancer Research Foundation. “The Breast Cancer Research Foundation provides critical funding for innovative clinical and translational research. We believe that research saves lives. Year after year, Macy’s brings national attention to our cause and continues to be a strong ally for so many women who have unfortunately been affected by this disease.”

Visit Macy's or during the month of October to check out what’s pretty in pink to support the cause.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally- responsible charities in the country. For the tenth time since 2002, it has earned four stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an “A+” by CharityWatch. For more information about BCRF, visit

Photos/Multimedia Gallery Available:

Alison Kmiotek, 646-429-7449

Source: Macy’s