For 150 years, Bloomingdale's has been an iconic pioneer of the modern retail experience. But, a 150-year anniversary does not come around very often. So how does a brand known for setting itself apart from the mainstream celebrate such a significant milestone while honoring its rich history?
In this Macy’s, Inc. Insider episode, Jeff Gennette chats with Frank Berman and Sophia Tang in our Bloomingdale’s 59th Street store about how our teams have put together a multifaceted campaign that ignites the power and relevancy of the Bloomingdale’s brand with our colleagues, customers, communities and partners. By commemorating the innovations and fashion leadership of Bloomingdale’s over the years through exclusive merchandise, a star-studded gala, in-store events, augmented reality, a futuristic digital pop-up and more, we’re bringing to life “a celebration like no other.”
Be on the lookout for our next Inc. Insider as we follow Jeff around the country talking with colleagues about some of our organization’s most exciting initiatives and priorities.
Released September 27, 2022