Macy’s, Inc. Insider: Inspiring Customers to Own Their Style

Macy’s has always been a driving force in American fashion. But just as styles change, so does our customer. So how do we attract new customers while still delighting our core customer? 

In this Inc. Insider episode, Jeff Gennette chats with our Chief Merchant Nata Dvir in our Roosevelt Field store about how our teams are finding new ways to deliver on our Polaris pillar, “Win with fashion and style.” Together, they are focusing on how our new and core customers like to shop online and in-store, and how we can show up differently by mixing categories through curated photography and displays. At the same time, we’re inspiring our customers to own their style.

Be on the lookout for our next Inc. Insider as we follow Jeff around the country talking with colleagues about some of our organization’s most exciting initiatives and priorities.