The Power of Pink!

Macy's and The Breast Cancer Research Foundation(R) Partner to Fund a Cure With Exclusive Limited-Time Only Fashions

NEW YORK--(BUSINESS WIRE)-- This October, women -- survivors and those affected by breast cancer - - will be unified by the power of pink as they honor and celebrate breast cancer awareness month. Macy's (NYSE:M), The Great American Department Store, and The Breast Cancer Research Foundation(R) (BCRF) will once again join forces to draw attention, raise awareness and generate funds in the fight against breast cancer. Macy's stores across the country will support the movement by offering exclusive pink fashions, cosmetics and home merchandise. To further harness the power of pink, INC International Concepts and Ellen Tracy were invited to create two pieces exclusively designed for Macy's.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) will be diagnosed among women in the United States, resulting in approximately 40,000 deaths per year. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy's maintains a steadfast dedication to finding a cure. This year's program is targeted to reaching customers in every aspect of their lives.

"Macy's has been a staunch advocate of the breast cancer awareness movement, not only during the month of October, but throughout the year. Breast cancer affects all of us and its impact can be felt globally. Our partnership with The Breast Cancer Research Foundation allows everyone to join in the fight - from our vendors that design exclusive merchandise, to employees who volunteer their time, and of course, to the customers who give generously through shopping at our stores," says Martine Reardon, executive vice president of marketing, Macy's, Inc. "For more than 10 years we've supported the BCRF's research and prevention initiatives, and we'll continue to champion this cause until a cure is found."

"The Breast Cancer Research Foundation is honored to have the support of Macy's and its loyal customers in our fight against breast cancer," said Myra J. Biblowit, president of The Breast Cancer Research Foundation. "The Breast Cancer Research Foundation provides critical funding for innovative clinical and translational research. We believe that research saves lives, and Macy's brings national attention to our cause."

This October, many Macy's vendors will think pink, with a percentage of the sales going directly to BCRF and other worthy organizations for the cause. INC International Concepts has proclaimed pink to be the color of the season, thanks to its Pink & Pearls dress. This classic and simple sheath is perfect for work and for play - day and night. Available at select Macy's stores and on macys.com, Pink & Pearls will sell for $99, with 5 percent of each sale going to BCRF.

Ellen Tracy employs the power of words to uplift and inspire women affected by breast cancer with a specially-designed pullover. This traditional t-shirt will retail for $29.50 with 10 percent of each sale going to BCRF. The shirt will be available at select Macy's stores and on macys.com

In addition, Macy's and macys.com customers will also support the cause as each purchase of the following products will result in a donation to BCRF: Sketchers' Pink Shape-Up sneaker; Clinique's Lip Trio key ring and Dramatically Different Moisturizing Lotion; Bobbi Brown's Pink Shimmer Brick; Estee Lauder's Evelyn Lauder Lip Collection; Michael Kors' Very Hollywood; Origins' Peace of Mind; and Lab Series and Donna Karan's Cashmere Mist and Be Delicious.

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

Visit Macy's or macys.com/pink during the month of October to check out the INC dress, the Ellen Tracy t-shirt and other pink merchandise that support the cause.

About The Breast Cancer Research Foundation(R)

The Breast Cancer Research Foundation(R) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF will award $33 million to over 170 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 88 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. And the American Institute of Philanthropy has awarded the Foundation its highest possible rating of A+. BCRF is the only breast cancer organization to receive this accolade and is the only cancer organization to currently hold this ranking. For more information about BCRF, visit www.bcrfcure.org.

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    Source: Macy's