225 Winners Across 15 Cities Will Get Their Dream Makeovers by Style Guru Clinton Kelly
NEW YORK--(BUSINESS WIRE)--Mar. 3, 2009-- Launching today with four audience makeovers on ABC’s The View, the “Macy’s & Clinton Kelly MAKE OVER AMERICA” tour will reinvent 225 women across the country with the help of style authority Clinton Kelly (TLC’s What Not To Wear). Traveling to 15 cities over the spring and fall, Macy’s and Clinton Kelly will make over 15 women in each market culminating in a runway show to unveil the makeovers at each local Macy’s store. Additionally, one lucky winner from anywhere in the U.S. will be selected for the ultimate Clinton Kelly makeover and shopping spree at Macy’s Herald Square in New York City.
Women can enter the contest at www.macys.com/makeoveramerica, where they will be asked to upload a photo or video and answer questions on why they should be selected for a Clinton Kelly makeover. Also online, America can vote for the “best makeover” after each event and can engage Clinton Kelly on other issues of fit and style. The closing for the entry period varies by market, so interested participants should check online for details.
“MAKE OVER AMERICA is taking to the masses the formula that works wonders for so many women on my television show,” says Clinton Kelly. “It’s not strictly about trends or solely about shape. It is finding current looks that accentuate someone’s lifestyle and personality and offer a figure-flattering fit. I can’t wait to get out there and work with all these women – more than 200 of them – to help transform their personal style!”
The MAKE OVER AMERICA tour will visit the following cities:
(event dates available online at macys.com/makeoveramerica)
Austin, TX – Macy’s at the Domain
Minneapolis, MN – Macy’s Southdale (Edina)
Boston, MA – Macy’s Burlington
Palm Beach, FL – Macy’s at the Gardens
Denver, CO – Macy’s Cherry Creek Mall
Atlanta, GA (Alpharetta) – Macy’s Northpoint
Orange County, CA – Macy’s South Coast Plaza
Kansas City, KS – Macy’s Oak Park Mall
Philadelphia, PA – Macy’s Cherry Hill (Cherry Hill, NJ)
Paramus, NJ – Macy’s Paramus Garden State Plaza
Chicago, IL – Macy’s on State Street
Scottsdale, AZ – Macy’s Fashion Square
New Orleans, LA – Macy’s Lakeside (Metairie)
Portland, OR – Macy’s Washington Square
San Francisco, CA – Macy’s Stoneridge Shopping Center (Pleasanton)
A former editor at Mademoiselle and Marie Claire magazines, Kelly made his debut on TLC’s What Not to Wear in 2003. It was Kelly’s talent for offering unflinchingly honest style appraisals with humor and compassion that brought him to the attention of Macy’s. For the past three years, Kelly has traveled the country offering his unique blend of fashion expertise, style secrets and self-confidence counseling at events in Macy’s department stores across the U.S.
More than just a fashion expert, Kelly is a committed advocate of style as a means of empowerment, reminding women that “knowing you look great builds confidence, and confidence is a key ingredient in reaching your goals.”
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions – Macy's East, Macy's Florida, Macy's Central, and Macy's West – and an online store at macys.com.
For Macy’s media materials, please visit our online pressroom at www.macys.com/pressroom.
EDITOR’S NOTE: For interviews with Clinton Kelly, please contact Macy’s to schedule time prior to the event.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5908868&lang=en
Source: Macy's, Inc.
Holly Thomas, 646-429-5250
Released March 3, 2009